This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Saturday March 28, 2020Charlotte Seo #97 medium.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.charlotte seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.charlotte 10, seo 10, charlotte seo 8 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.charlotte 10, client 10, company 10, blog 9, twitter 9, expert 8, search engine 8, clients 8, industry 8, linkedin 8, tail 8, digital marketing 7, research 7, brand 7, search engine optimization 7, social media 7, customer 7, instagram 6, experience 6, keyword 6, lead generation 6, internet marketing 6, consultant 6, keywords 5, social media marketing 5, resource 5, competition 4, search engines 4, brands 4, pinterest 4, newsletter 3, reputation 3, ecommerce 3, question 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.digital marketing agency 5, social media marketing 5, charlotte seo company 4, help your business 3, charlotte seo services 3 Double Word LSIseo services 9, charlotte seo 8, digital marketing 7, web design 7, seo company 7, social media 7, to make 6, case studies 6, to help 6, small business 5, marketing agency 5, to know 4, north carolina 4, to see 4, to develop 4, seo experts 4, s not 4, to provide 4, s seo 4, seo agency 4, link building 4, we want 4, to find 3, we provide 3, not only 3, to grow 3, to take 3, search results 3, we take 3, united states 3, seo plan 3, sure that 3, real estate 3, ppc management 3, t just 3Single Word LSIseo 10, set 10, back 10, content 10, client 10, company 10, form 10, per 10, order 10, don 10, top 10, able 10, new 10, about 10, charlotte 10, art 10, one 10, more 10, display 10, link 10, google 9, search 9, website 9, business 9, right 9, area 9, add 9, list 9, ads 9, rate 9, engine 9, end 9, sit 9, over 9, service 9, focus 9, local 9, that 9, best 9, media 9, design 9, social 9, 100 9, them 9, services 9, marketing 9, name 9, full 9, not 9, twitter 9, optimization 9, work 9, web 9, facebook 9, help 9, site 9, small 9, blog 9, keep 9, building 8, sure 8, left 8, how 8, partner 8, down 8, contact 8, its 8, 2020 8, home 8, well 8, very 8, big 8, expert 8, action 8, other 8, clients 8, too 8, product 8, side 8, menu 8, make 8, they 8, industry 8, email 8, team 8, call 8, results 8, know 8, privacy 8, every 8, manage 8, what 8, time 8, put 8, phone 8, agency 8, lead 8, first 8, only 8, here 8, build 8, grow 7, drive 7, policy 7, take 7, month 7, some 7, just 7, live 7, digital 7, number 7, map 7, url 7, edge 7, today 7, strategy 7, advertising 7, firm 7, brand 7, 000 7, through 7, research 7, develop 7, campaign 7, start 7, location 7, when 7, terms 7, provide 7, date 7, sales 7, create 7, track 7, say 7, increase 7, locations 7, fit 6, customers 6, analytics 6, trust 6, 500 6, management 6, tracking 6, businesses 6, city 6, change 6, specialists 6, revenue 6, level 6, expand 6, specialist 6, improve 6, working 6, control 6, instagram 6, goals 6, want 6, into 6, ppc 6, many 6, experts 6, keyword 6, generate 6, last 6, this 6, leads 6, internet 6, organic 6, way 6, reach 6, multi 6, presence 6, plan 6, case 6, generation 6, come 6, copy 6, like 6, studies 6, campaigns 5, see 5, keywords 5, needs 5, check 5, users 5, conversion 5, field 5, industries 5, find 5, always 5, real 5, rankings 5, position 5, competitors 5, using 5, 001 5, two 5, 379 5, strategies 5, people 5, solutions 5, look 5, speed 5, north 5, tools 5, gain 5, great 5, ready 5, also 5, investment 4, same 4, after 4, address 4, keeping 4, legal 4, which 4, states 4, scope 4, family 4, convert 4, approach 4, years 4, understand 4, health 4, return 4, office 4, sitemap 4, carolina 4, careers 4, monthly 4, 5000 4, financial 4, times 4, hear 4, quality 4, current 4, where 4, next 4, doing 4, software 4, competition 4, growing 4, should 4, few 4, efforts 4, because 3, going 3, stop 3, answer 3, meet 3, did 3, won 3, talk 3, dedicated 3, never 3, authority 3, united 3, reporting 3, monitor 3, hub 3, there 3, helping 3, healthcare 3, everything 3, premier 3, while 3, law 3, already 3, estate 3, focused 3, since 3, effective 3, allows 3, awards 3, then 3, boost 3, arts 3, think 3, started 3, budget 3, region 3, needed 3, prospects 3, winning 3, paid 3, step 3, three 3, beyond 3, enabled 3, writing 3, send 3, hospitality 3, hospital 3, advantage 3, attention 3, 900 3, growth 3 |
| Factor ID | Factor Name | #97 medium.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT003 | Entities in H2 Tags | 1 | 2.90 | 7 | 6 | 1 | 4 | 0 | 3 | 0 | 6 | 7 | 2 | 0 | -0.33 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.70 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | -0.28 |
| CP468 | Number of Sentences | 13 | 38.70 | 81 | 81 | 22 | 18 | 61 | 29 | 30 | 31 | 31 | 32 | 52 | -0.26 |
| ENT000a | Number of Entities Used | 19 | 25.20 | 36 | 36 | 30 | 24 | 26 | 30 | 4 | 22 | 28 | 26 | 26 | -0.25 |
| CP132 | Variations in Blockquote Tags | 0 | 1.60 | 13 | 2 | 13 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.24 |
| CP356 | Variations in I Tags | 0 | 4.50 | 25 | 17 | 25 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | -0.24 |
| CP469 | Variations in Sentences | 3 | 16.30 | 45 | 45 | 11 | 12 | 30 | 13 | 0 | 11 | 17 | 11 | 13 | -0.23 |
| CP492 | Word Count | 556 | 1272.50 | 3049 | 3049 | 2561 | 1062 | 1219 | 1146 | 52 | 915 | 773 | 910 | 1038 | -0.23 |
| CP426 | Number of Images | 12 | 17.20 | 46 | 23 | 46 | 24 | 0 | 34 | 3 | 16 | 17 | 6 | 3 | -0.23 |
| CP492b | Unabridged Word Count | 660 | 1539.80 | 3673 | 3673 | 3178 | 1175 | 1529 | 1424 | 65 | 1072 | 906 | 1145 | 1231 | -0.23 |
| CP452 | Number of Videos | 0 | 0.40 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 | 1 | -0.23 |
| ENT018 | Entities in Sentences | 41 | 99.60 | 269 | 197 | 269 | 49 | 147 | 75 | 2 | 54 | 60 | 53 | 90 | -0.22 |
| CP447 | Number of Trademarks | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| CP346 | Has Trademarks | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.21 |
| ENT009 | Entities in Title Tag | 2 | 2.20 | 4 | 4 | 1 | 3 | 1 | 3 | 1 | 4 | 3 | 1 | 1 | -0.21 |
| CP474 | Variations making whole Strong Tags | 0 | 0.50 | 2 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 2 | -0.20 |
| CP455 | Number of YouTube Embeds | 0 | 0.40 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 2 | 1 | -0.20 |
| CP165 | Variations in H2 Tags | 1 | 1.70 | 3 | 0 | 3 | 3 | 1 | 1 | 3 | 3 | 0 | 0 | 3 | -0.20 |
| CP352 | Has YouTube Embed | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | -0.19 |
| CPXR24 | Number of P Tags | 7 | 28.40 | 50 | 49 | 50 | 10 | 2 | 27 | 4 | 18 | 46 | 34 | 44 | -0.18 |
| QS004 | Number of Questions In Headings | 1 | 1.90 | 9 | 9 | 0 | 1 | 0 | 0 | 0 | 1 | 3 | 1 | 4 | -0.18 |
| CP161 | Variations in H1-H6 Tags | 9 | 7.10 | 20 | 20 | 5 | 4 | 2 | 15 | 0 | 10 | 3 | 6 | 6 | -0.18 |
| ENT004 | Entities in H3 Tags | 2 | 4.70 | 20 | 20 | 6 | 0 | 0 | 10 | 0 | 3 | 0 | 4 | 4 | -0.17 |
| QS012 | Headings Has Question | 1 | 0.60 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | -0.17 |
| CP347 | Has US Phone Number | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.17 |
| CP157 | Variations in H1, H2, and H3 Tags | 6 | 5.70 | 17 | 17 | 5 | 4 | 2 | 6 | 0 | 10 | 3 | 6 | 4 | -0.17 |
| CP348 | Has Video | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | -0.17 |
| QS003 | Number of Questions | 1 | 5.10 | 16 | 16 | 1 | 2 | 4 | 0 | 3 | 7 | 4 | 4 | 10 | -0.17 |
| CPXR003 | Number of Heading Tags | 24 | 18.60 | 47 | 30 | 22 | 8 | 1 | 47 | 3 | 9 | 14 | 23 | 29 | -0.17 |
| CP481 | Variations in Title Tag | 3 | 2.20 | 3 | 3 | 2 | 3 | 2 | 3 | 0 | 3 | 3 | 1 | 2 | -0.16 |
| CP313 | Has Privacy Policy | 1 | 0.70 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | -0.16 |
| CP153 | Variations in H1 and H2 Tags | 4 | 3.40 | 8 | 7 | 3 | 4 | 2 | 4 | 0 | 8 | 3 | 2 | 1 | -0.16 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP125 | Variations making whole A Tags | 1 | 1.60 | 6 | 1 | 1 | 5 | 0 | 6 | 0 | 1 | 1 | 0 | 1 | -0.16 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.16 |
| CP465 | Variations in P Tags | 10 | 23.20 | 57 | 57 | 23 | 17 | 4 | 26 | 0 | 15 | 37 | 15 | 38 | -0.16 |
| CP182 | Variations making whole H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CPX010 | Variations in Div Tags | 37 | 109.10 | 248 | 183 | 248 | 94 | 200 | 141 | 6 | 13 | 62 | 59 | 85 | -0.15 |
| CPX009 | Variations in Code Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | -0.15 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CP126 | Exact Match making whole A Tags | 0 | 0.50 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.15 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.30 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.15 |
| QS007 | Number of Questions In H3 Tags | 0 | 1.20 | 8 | 8 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | 1 | -0.15 |
| CPXX888 | Number of HTML Tags | 337 | 809.00 | 2361 | 938 | 2361 | 816 | 812 | 823 | 102 | 631 | 640 | 340 | 627 | -0.15 |
| CP233 | Has Meta Twitter Site | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | -0.14 |
| CP343 | Has Schema Web Page | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.90 | 7 | 7 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.13 |
| CP207 | Has Contact Page | 1 | 0.80 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.13 |
| CP355 | Variations in ID Attributes | 0 | 1.10 | 7 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | 0 | 7 | 0 | -0.13 |
| CPXR002 | Number of HTML Comments | 38 | 34.00 | 186 | 186 | 0 | 6 | 58 | 1 | 40 | 6 | 28 | 15 | 0 | -0.13 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.40 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | -0.12 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 1 | 1.40 | 3 | 3 | 1 | 1 | 0 | 1 | 0 | 2 | 3 | 2 | 1 | -0.12 |
| ENT015 | Has Entities in H4 Tags | 1 | 0.50 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | -0.11 |
| CP427 | Number of Images with Alt Text | 3 | 7.70 | 46 | 7 | 46 | 1 | 0 | 12 | 3 | 5 | 0 | 1 | 2 | -0.11 |
| CP177 | Variations in H4-H6 Tags | 3 | 1.40 | 9 | 3 | 0 | 0 | 0 | 9 | 0 | 0 | 0 | 0 | 2 | -0.11 |
| ENT008 | Entities in Meta Description Tag | 1 | 2.70 | 6 | 4 | 5 | 1 | 6 | 2 | 0 | 2 | 4 | 0 | 3 | -0.11 |
| CP164 | Leading Variations in H2 Tags | 0 | 0.40 | 2 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 2 | 0 | 0 | -0.11 |
| CP480 | Title Length | 57 | 60.00 | 82 | 80 | 57 | 58 | 54 | 71 | 18 | 59 | 52 | 82 | 69 | -0.11 |
| CP473 | Variations in Strong Tags | 11 | 3.30 | 16 | 10 | 0 | 0 | 0 | 1 | 0 | 4 | 1 | 1 | 16 | -0.11 |
| CP380 | Meta Description Length | 132 | 188.70 | 664 | 166 | 127 | 107 | 664 | 156 | 152 | 212 | 143 | 0 | 160 | -0.11 |
| CP345 | Has Terms of Service | 0 | 0.40 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | -0.10 |
| CP166 | Variations making whole H3 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.10 |
| CP160 | Leading Variations in H1-H6 Tags | 4 | 1.90 | 5 | 3 | 1 | 1 | 0 | 5 | 0 | 2 | 3 | 2 | 2 | -0.10 |
| CPXR015 | Variations in Figure Tags | 0 | 2.40 | 24 | 0 | 0 | 0 | 0 | 24 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CP139 | Variations in Class Attributes | 0 | 1.90 | 8 | 8 | 3 | 0 | 0 | 8 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.30 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.10 |
| CPXR004 | Number of H1 Tags | 1 | 2.60 | 11 | 4 | 1 | 1 | 1 | 3 | 1 | 1 | 1 | 2 | 11 | -0.10 |
| ENT014 | Has Entities in H3 Tags | 1 | 0.60 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | -0.10 |
| CP388 | Variations in Meta Twitter Content | 0 | 0.90 | 3 | 0 | 0 | 1 | 0 | 3 | 0 | 0 | 3 | 0 | 2 | -0.10 |
| CP470 | Variations in the HTML Tag | 60 | 151.40 | 494 | 185 | 277 | 95 | 494 | 184 | 7 | 59 | 62 | 59 | 92 | -0.10 |
| CP484 | Leading Variations in Title Tag | 1 | 0.60 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | -0.09 |
| CP471 | Variations in Span Tags | 6 | 11.20 | 61 | 61 | 15 | 4 | 0 | 1 | 0 | 3 | 4 | 5 | 19 | -0.09 |
| CP479c | Title Has Top | 0 | 0.20 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP469a | Exact Match in Sentences | 0 | 1.80 | 7 | 7 | 1 | 2 | 0 | 1 | 0 | 4 | 3 | 0 | 0 | -0.09 |
| CP483a | Exact Match in the Title Tag | 1 | 0.70 | 2 | 1 | 0 | 1 | 0 | 1 | 0 | 2 | 1 | 1 | 0 | -0.09 |
| CP319 | Has Schema Markup | 1 | 0.50 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | -0.08 |
| ENT005 | Entities in H4 Tags | 5 | 0.80 | 3 | 3 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 2 | -0.08 |
| CP169 | Variations in H3 Tags | 2 | 2.30 | 10 | 10 | 2 | 0 | 0 | 2 | 0 | 2 | 0 | 4 | 3 | -0.08 |
| CP128 | Variations in Alt Attributes | 2 | 2.60 | 10 | 8 | 4 | 1 | 0 | 10 | 0 | 1 | 0 | 0 | 2 | -0.08 |
| CP381 | Variations in Meta Descriptions | 2 | 2.30 | 4 | 3 | 3 | 2 | 4 | 2 | 0 | 3 | 3 | 0 | 3 | -0.08 |
| CP210 | Has Domain In Content | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| ENT001 | Entities in HTML Tag | 87 | 215.70 | 681 | 270 | 453 | 104 | 681 | 157 | 26 | 99 | 105 | 95 | 167 | -0.07 |
| CPX003 | Variations in Main Tags | 0 | 25.80 | 157 | 0 | 0 | 0 | 0 | 157 | 0 | 0 | 54 | 47 | 0 | -0.07 |
| CP173 | Variations in H4 Tags | 3 | 0.50 | 3 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | -0.07 |
| CP456 | Variations in Option Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.06 |
| CP225 | Has Meta Description | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | -0.06 |
| CPX005 | Variations in Aside Tags | 0 | 2.80 | 26 | 0 | 0 | 0 | 0 | 26 | 0 | 0 | 0 | 2 | 0 | -0.06 |
| CP428 | Number of Images without Alt Text | 9 | 9.50 | 23 | 16 | 0 | 23 | 0 | 22 | 0 | 11 | 17 | 5 | 1 | -0.06 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.06 |
| CP451 | Number of US Phone Numbers | 4 | 2.80 | 8 | 8 | 1 | 2 | 1 | 1 | 0 | 6 | 4 | 2 | 3 | -0.06 |
| QS013 | Meta Description Tag Has Question | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.06 |
| CP318 | Has RSS Link | 1 | 0.50 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | -0.05 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | -0.05 |
| CP141 | Variations in HTML Comments | 3 | 1.00 | 3 | 2 | 0 | 0 | 0 | 0 | 3 | 0 | 3 | 2 | 0 | -0.05 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | -0.05 |
| CP159a | Exact Match in H1-H6 Tags | 0 | 2.00 | 9 | 9 | 2 | 1 | 0 | 0 | 0 | 2 | 3 | 2 | 1 | -0.05 |
| ENT007 | Entities in H6 Tags | 0 | 0.40 | 4 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP224 | Has Meta Charset | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.04 |
| CP481a | Word Count in Title Tag | 8 | 8.90 | 12 | 11 | 9 | 9 | 9 | 10 | 3 | 8 | 7 | 11 | 12 | -0.04 |
| CP386 | Variations in Meta Twitter Description | 0 | 0.80 | 3 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 3 | 0 | 3 | -0.04 |
| ENT012 | Has Entities in H1 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.04 |
| CP129 | Variations in A Tags | 21 | 27.60 | 84 | 26 | 58 | 33 | 84 | 27 | 0 | 8 | 13 | 9 | 18 | -0.04 |
| CP234 | Has Meta Twitter Content | 0 | 0.50 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | -0.04 |
| CP481b | Word Count in Meta Description Tag | 21 | 30.60 | 113 | 25 | 19 | 18 | 113 | 25 | 19 | 37 | 24 | 0 | 26 | -0.04 |
| CP167 | Exact Match making whole H3 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.03 |
| CP185 | Variations in H6 Tags | 0 | 0.90 | 9 | 0 | 0 | 0 | 0 | 9 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CP470a | Exact Match in the HTML Tag | 0 | 6.90 | 27 | 27 | 5 | 4 | 0 | 1 | 0 | 8 | 11 | 5 | 8 | -0.03 |
| ENT016 | Has Entities in H5 Tags | 1 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | -0.03 |
| CP479b | Title Has Year | 0 | 0.20 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.03 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | -0.02 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.50 | 2 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | -0.02 |
| ENT006 | Entities in H5 Tags | 1 | 0.40 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 2 | -0.02 |
| CPXR018 | Variations in Nav Tags | 0 | 6.60 | 44 | 0 | 44 | 0 | 0 | 0 | 0 | 6 | 6 | 9 | 1 | -0.02 |
| CP134 | Variations in Body Tag | 60 | 151.10 | 494 | 185 | 274 | 95 | 494 | 184 | 7 | 59 | 62 | 59 | 92 | -0.02 |
| CP124a | Variations in Absolute URLs | 11 | 30.30 | 135 | 57 | 15 | 0 | 17 | 135 | 7 | 13 | 11 | 16 | 32 | -0.01 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.40 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | -0.00 |
| ENT017 | Has Entities in H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.00 |
| CP443 | Number of Rel Author Links | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | -0.00 |
| ENT002 | Entities in H1 Tags | 1 | 1.90 | 7 | 7 | 1 | 1 | 1 | 1 | 1 | 4 | 1 | 2 | 0 | -0.00 |
| CP383 | Variations in Meta OpenGraph Description | 2 | 1.10 | 3 | 0 | 0 | 0 | 0 | 2 | 0 | 3 | 3 | 0 | 3 | -0.00 |
| CP136 | Variations making whole B Tags | 0 | 0.30 | 3 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.00 |
