This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Chandler Seo #69 www.desertonlinemedia.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.chandler seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.search engine 10, search engine optimization 10, chandler 10, chandler seo 10, seo 10, seo chandler 3 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.data 10, search engine 10, search engine optimization 10, chandler 10, client 10, company 10, brand 9, arizona 9, customer 9, expert 8, blog 8, search engines 8, map 8, url 8, research 7, facebook 7, digital marketing 6, information 6, white 5, resource 5, faq 4, social media marketing 4, law 4, internet marketing 4, ppc 4, online marketing 4, money 4, encrypted 4, pricing 4, web development 3, sitemap 3, contract 3, algorithms 3, b2c 3, sem 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.chandler seo company 3 Double Word LSIdoctype html 10, span class 10, div class 10, chandler seo 10, img src 9, seo agency 9, input type 8, seo services 8, body class 8, i class 8, ul class 8, web design 7, h1 class 7, li class 7, html lang 7, seo company 7, to make 7, social media 7, digital marketing 6, h2 class 6, local seo 6, h3 class 6, iframe src 6, is not 6, s not 6, to work 5, nav class 5, that they 5, to rank 5, first page 5, to find 5, learn more 5, so that 4, performance optimized 4, professional seo 4, link rel 4, not only 4, it would 4, company that 4, to improve 4, search results 4, header class 4, img width 4, is one 4, form role 3, they know 3, united states 3, css' media 3, page optimization 3, s time 3, is like 3, online presence 3, what they 3, s chandler 3, to know 3, ' href 3, to see 3, p class 3, t know 3, to stay 3, we want 3, seo experts 3, css' href 3, footer class 3, section class 3, even though 3Single Word LSItel 10, google 10, size 10, hand 10, website 10, pan 10, ads 10, http 10, engine 10, end 10, per 10, handle 10, script 10, ton 10, top 10, col 10, body 10, las 10, alt 10, amp 10, row 10, lang 10, let 10, app 10, ata 10, view 10, late 10, name 10, page 10, show 10, button 10, target 10, style 10, loc 10, web 10, low 10, more 10, width 10, _blank 10, user 10, rank 10, icon 10, sea 10, how 10, search 10, seo 10, business 10, right 10, div 10, image 10, some 10, back 10, title 10, content 10, chandler 10, client 10, company 10, class 10, over 10, form 10, https 10, text 10, doctype 10, able 10, use 10, main 10, that 10, make 10, src 10, sta 10, current 10, min 10, one 10, ranking 10, orm 10, type 10, optimization 10, href 10, val 10, work 10, ott 10, agency 10, site 10, span 10, data 10, own 10, html 10, here 10, img 10, line 10, link 10, result 9, add 9, list 9, service 9, order 9, nav 9, ever 9, even 9, too 9, screen 9, traffic 9, border 9, read 9, arizona 9, design 9, png 9, two 9, default 9, iframe 9, services 9, marketing 9, align 9, results 9, full 9, hidden 9, color 9, non 9, ave 9, not 9, now 9, start 9, way 9, play 9, enter 9, give 9, item 9, phone 9, his 9, market 9, part 9, jpg 9, see 9, term 9, column 9, contact 9, just 9, custom 9, action 9, template 9, clients 9, menu 9, off 9, auto 9, mail 9, sign 9, www 9, logo 9, header 9, position 9, best 9, head 9, met 9, social 9, 100 9, online 9, about 9, brand 9, height 9, old 9, key 9, this 9, know 9, org 9, place 9, help 9, first 9, only 9, like 9, bottom 9, value 9, inv 9, require 8, left 8, much 8, role 8, wrap 8, rel 8, its 8, article 8, mobile 8, label 8, uploads 8, copyright 8, pin 8, real 8, 200 8, footer 8, media 8, companies 8, press 8, input 8, 0px 8, ask 8, thing 8, center 8, what 8, time 8, container 8, when 8, lot 8, ease 8, why 8, win 8, also 8, increase 8, dev 8, sure 8, grow 8, strong 8, customers 8, set 8, contain 8, down 8, needs 8, take 8, rate 8, home 8, very 8, map 8, side 8, url 8, 300 8, high 8, background 8, box 8, they 8, them 8, long 8, email 8, experts 8, open 8, thin 8, internet 8, location 8, none 8, method 8, owe 8, blog 8, tag 8, youtube 8, these 7, allowfullscreen 7, after 7, close 7, good 7, tip 7, visibility 7, pay 7, 600 7, special 7, 400 7, other 7, city 7, local 7, product 7, always 7, rect 7, today 7, 217 7, working 7, professional 7, element 7, 480 7, where 7, black 7, call 7, through 7, last 7, submit 7, description 7, twitter 7, embed 7, plan 7, los 7, ways 7, nth 7, wrapper 7, experience 7, important 7, most 7, clear 7, looking 7, die 7, dir 7, info 7, test 7, digital 7, 2019 7, big 7, feat 7, fullscreen 7, field 7, don 7, table 7, complete 7, find 7, rankings 7, true 7, disc 7, phoenix 7, 102 7, cover 7, edit 7, then 7, sup 7, btn 7, stay 7, face 7, 150 7, maps 7, frameborder 7, placeholder 7, every 7, sidebar 7, profession 7, lose 7, facebook 7, toggle 7, lead 7, sales 7, create 7, development 7, follow 7, year 6, without 6, would 6, version 6, detail 6, address 6, learn 6, keywords 6, users 6, child 6, searching 6, perform 6, there 6, well 6, focus 6, block 6, businesses 6, understand 6, animation 6, srcset 6, share 6, new 6, tool 6, rob 6, specific 6, prev 6, using 6, want 6, pack 6, 484 6, 000 6, items 6, pop 6, found 6, does 6, team 6, ours 6, next 6, video 6, war 6, short 6, required 6, webpage 6, primary 6, widget 6, theme 6, display 6, small 6, before 6, section 6, fff 6, format 6, job 6, process 6, gets 6, visit 6, front 6, parent 6, fit 6, words 6, possible 6, partner 6, font 6, which 6, optimized 6, false 6, 2020 6, 500 6, publish 6, index 6, being 6, works 6, products 6, max 6, while 6, reviews 6, fill 6, noscript 6, highly 6, 101 6, based 6, meta 6, industry 6, 138 6, many 6, people 6, increasing 6, invest 6, campaign 6, doing 6, proper 6, competition 6, scroll 6, feature 6, power 6, self 6, space 6, don't 5, building 5, xml 5, because 5, investment 5, reserved 5, 8px 5, ahead 5, same 5, targeted 5, listing 5, check 5, 605 5, trust 5, choose 5, better 5, rights 5, 'https 5, heading 5, whether 5, below 5, were 5, basic 5, hiring 5, roi 5, css 5, advertising 5, state 5, margin 5, 247 5, recommend 5, worth 5, had 5, white 5, 039 5, things 5, 282 5, leads 5, shadow 5, hee 5, three 5, case 5, images 5, light 5, slide 5, lazy 5, great 5, indicator 5, simple 5, used 5, 'text 5, hit 5, major 5, potential 5, visible 5, san 5, amount 5, simply 5, bad 5, plugins 5, bring 5, offer 5, going 5, active 5, easy 5, competitive 5, schema 5, 700 5, questions 5, searches 5, graph 5, autoplay 5, never 5, getting 5, conversion 5, management 5, fort 5, practice 5, 514 5, large 5, 521 5, 522 5, deliver 5, world 5, 535 5, may 5, could 5, return 5, posts 5, edge 5, 555 5, 559 5, relevant 5, 333 5, repeat 5, chance 5, determine 5, cross 5, 585 5, 595 5, sizes 5, 115 5, friend 5, goals 5, something 5, quality 5, unique 5, boost 5, mid 5, seen 5, listings 5, into 5, 134 5, svg 5, makes 5, wordpress 5, generate 5, 8221 5, 8217 5, support 5, drop 5, update 5, 172 5, speed 5, organic 5, wide 5, again 5, moz 5, presence 5, goal 5, come 5, event 5, date 5, should 5, spend 5, performance 5, locations 5, solid 4, raw 4, 800 4, achieve 4, example 4, aspect 4, yours 4, others 4, success 4, authority 4, 606 4, hard 4, family 4, years 4, 633 4, 636 4, v15 4, 639 4, gtm 4, 4px 4, matter 4, picture 4, pages 4, west 4, law 4, tick 4, less 4, improve 4, 210 4, effective 4, 50px 4, worked 4, locally 4, api 4, cache 4, dropdown 4, each 4, styles 4, document 4, 494 4, 255 4, think 4, ppc 4, such 4, chart 4, slider 4, 038 4, those 4, budget 4, overlay 4, shop 4, anything 4, yes 4, 069 4, paid 4, far 4, card 4, tell 4, few 4, it's 4, keep 4, daily 4, point 4, attachment 4, browser 4, padding 4, move 4, campaigns 4, knowledge 4, deal 4, comes 4, transparent 4, panel 4, meet 4, branding 4, won 4, talk 4, 2000 4, origin 4, hover 4, owner 4, 507 4, select 4, tablet 4, 516 4, made 4, loading 4, 524 4, 525 4, begin 4, 532 4, known 4, everything 4, 541 4, level 4, amazon 4, 568 4, present 4, hove 4, 330 4, consumer 4, 580 4, 106 4, rocket 4, 592 4, 593 4, competitors 4, hundreds 4, recent 4, outline 4, middle 4, manager 4, started 4, 142 4, single 4, amazing 4, 8220 4, googletagmanager 4, once 4, 100vw 4, higher 4, idea 4, learning 4, commerce 4, 185 4, money 4, stylesheet 4, still 4, var 4, enjoy 4, geo 4, across 4, eap 4, filter 4, profiles 4, efforts 4, ranks 4, person 4, ready 4, resources 4, really 4, understanding 3, near 3, planning 3, contains 3, rounded 3, thank 3, days 3, controls 3, got 3, analytics 3, volume 3, 602 3, united 3, provided 3, 612 3, you're 3, 613 3, 615 3, 616 3, agencies 3, message 3, 620 3, 621 3, 625 3, 627 3, taking 3, 635 3, 637 3, 638 3, period 3, 30px 3, 645 3, conversions 3, isn't 3, powerful 3, industries 3, arrow 3, platforms 3, function 3, sitemap 3, already 3, plenty 3, 204 3, 2px 3, around 3, jquery 3, times 3, direction 3, engage 3, 229 3, interested 3, 230 3, cta 3, events 3, onclick 3, 486 3, 488 3, 489 3, must 3, nofollow 3, probably 3, another 3, 491 3, 495 3, 254 3, 499 3, came 3, takes 3, graphic 3, apps 3, partners 3, absolute 3, offices 3, run 3, either 3, continue 3, yourself 3, might 3, telephone 3, improving 3, fixed 3, away 3, concept 3, window 3, happy 3, textarea 3, options 3, lazyload 3, sticky 3, niche 3, 90px 3, initial 3, certain 3, keycode 3, created 3, done 3, both 3, opener 3, outside 3, game 3, percent 3, highlight 3, east 3, scripts 3, profit 3, ltr 3, enough 3, someone 3, interaction 3, depending 3, dental 3, happen 3, pass 3, personal 3, globe 3, national 3, 22px 3, opacity 3, radius 3, static 3, helps 3, little 3, rather 3, states 3, duration 3, 20px 3, skill 3, 501 3, 502 3, 504 3, 5px 3, 515 3, 'all' 3, sky 3, issue 3, odd 3, 527 3, 528 3, 531 3, 533 3, 537 3, 538 3, 539 3, together 3, within 3, forward 3, 540 3, hide 3, 'stylesheet' 3, corporate 3, 547 3, 549 3, 3px 3, dist 3, feel 3, 550 3, 554 3, 556 3, claim 3, different 3, months 3, cities 3, includes 3, 560 3, 561 3, 565 3, 569 3, 576 3, 578 3, heard 3, 586 3, 103 3, 104 3, 589 3, 1px 3, coming 3, 591 3, 597 3, 598 3, 118 3, highest 3, 128 3, 129 3, fact 3, believe 3, fade 3, relationship 3, though 3, store 3, story 3, 8211 3, inside 3, 152 3, awareness 3, query 3, css' 3, preview 3, vertical 3, 171 3, 179 3, themselves 3, successful 3, normal 3, 187 3, 188 3, popup 3, comment 3, 190 3, guide 3, push 3, fail 3, love 3, columns 3, north 3, ecc 3, float 3, offset 3, visitors 3, techniques 3, scale 3, error 3, public 3, track 3 |
| Factor ID | Factor Name | #69 desertonlinemedia.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 1 | 3.00 | 6 | 2 | 2 | 1 | 5 | 2 | 1 | 6 | 6 | 1 | 4 | -0.51 |
| CP153 | Variations in H1 and H2 Tags | 2 | 5.50 | 10 | 3 | 7 | 2 | 5 | 6 | 1 | 9 | 10 | 3 | 9 | -0.48 |
| CP483a | Exact Match in the Title Tag | 1 | 1.00 | 2 | 1 | 1 | 1 | 2 | 1 | 1 | 0 | 1 | 1 | 1 | -0.48 |
| CP151 | Leading Variations in H1 Tags | 1 | 1.00 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 2 | -0.47 |
| CP381a | Exact Match in Meta Descriptions | 0 | 0.70 | 2 | 0 | 0 | 0 | 2 | 1 | 1 | 1 | 0 | 1 | 1 | -0.47 |
| CP160 | Leading Variations in H1-H6 Tags | 3 | 3.80 | 7 | 2 | 5 | 2 | 5 | 4 | 1 | 6 | 7 | 1 | 5 | -0.45 |
| CP484 | Leading Variations in Title Tag | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.44 |
| CP165 | Variations in H2 Tags | 0 | 3.40 | 6 | 4 | 2 | 2 | 6 | 6 | 1 | 1 | 4 | 4 | 4 | -0.44 |
| CP465 | Variations in P Tags | 15 | 36.50 | 79 | 33 | 25 | 23 | 13 | 79 | 32 | 31 | 68 | 6 | 55 | -0.43 |
| CP470a | Exact Match in the HTML Tag | 16 | 5.70 | 12 | 8 | 1 | 7 | 4 | 2 | 7 | 2 | 12 | 6 | 8 | -0.42 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 1 | 1.00 | 3 | 0 | 0 | 0 | 1 | 0 | 1 | 3 | 2 | 1 | 2 | -0.39 |
| CP150 | Exact Match making whole H1 Tags | 1 | 0.50 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | -0.39 |
| CP158 | Variations making whole H1-H6 Tags | 2 | 1.10 | 3 | 0 | 1 | 0 | 1 | 0 | 1 | 3 | 2 | 1 | 2 | -0.39 |
| CP469 | Variations in Sentences | 9 | 23.30 | 67 | 22 | 21 | 13 | 7 | 67 | 18 | 29 | 40 | 2 | 14 | -0.39 |
| CP469a | Exact Match in Sentences | 4 | 1.20 | 3 | 3 | 0 | 2 | 0 | 0 | 2 | 1 | 3 | 1 | 0 | -0.38 |
| CP137 | Variations in the Canonical URL | 2 | 1.80 | 4 | 0 | 2 | 2 | 2 | 4 | 2 | 0 | 2 | 2 | 2 | -0.38 |
| CP157 | Variations in H1, H2, and H3 Tags | 2 | 8.10 | 20 | 3 | 7 | 3 | 7 | 12 | 1 | 11 | 20 | 3 | 14 | -0.38 |
| ENT000a | Number of Entities Used | 14 | 25.00 | 42 | 17 | 28 | 28 | 20 | 30 | 15 | 31 | 42 | 12 | 27 | -0.37 |
| ENT003 | Entities in H2 Tags | 0 | 6.80 | 18 | 2 | 7 | 2 | 3 | 4 | 0 | 9 | 18 | 8 | 15 | -0.37 |
| CP149 | Variations making whole H1 Tags | 1 | 0.50 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | -0.36 |
| CP164 | Leading Variations in H2 Tags | 0 | 1.40 | 5 | 1 | 1 | 0 | 2 | 1 | 0 | 5 | 3 | 0 | 1 | -0.36 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 1 | 0.60 | 2 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 2 | -0.34 |
| CP159 | Exact Match making whole H1-H6 Tags | 2 | 0.60 | 2 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 2 | -0.33 |
| CP161 | Variations in H1-H6 Tags | 5 | 10.00 | 23 | 3 | 10 | 6 | 7 | 21 | 1 | 11 | 23 | 3 | 15 | -0.33 |
| CP150a | Exact Match in H1 Tags | 2 | 0.90 | 2 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 2 | -0.33 |
| CP159a | Exact Match in H1-H6 Tags | 3 | 2.10 | 6 | 1 | 2 | 3 | 3 | 0 | 1 | 0 | 6 | 1 | 4 | -0.32 |
| CP134a | Exact Match in Body Tag | 33 | 8.50 | 23 | 12 | 1 | 16 | 6 | 0 | 8 | 2 | 23 | 9 | 8 | -0.31 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.70 | 2 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 2 | 0 | 2 | -0.30 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.29 |
| CP348 | Has Video | 1 | 0.60 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | -0.29 |
| CP352 | Has YouTube Embed | 1 | 0.60 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | -0.29 |
| CP128 | Variations in Alt Attributes | 1 | 2.90 | 6 | 0 | 6 | 2 | 4 | 6 | 3 | 2 | 0 | 6 | 0 | -0.29 |
| CP152 | Variations in H1 Tags | 2 | 1.10 | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | -0.29 |
| CP455 | Number of YouTube Embeds | 1 | 1.00 | 4 | 1 | 1 | 1 | 0 | 2 | 0 | 4 | 1 | 0 | 0 | -0.29 |
| CP452 | Number of Videos | 1 | 1.10 | 5 | 1 | 1 | 1 | 0 | 2 | 0 | 5 | 1 | 0 | 0 | -0.29 |
| CPX010 | Variations in Div Tags | 67 | 68.90 | 156 | 13 | 73 | 53 | 37 | 135 | 44 | 80 | 156 | 31 | 67 | -0.28 |
| ENT018 | Entities in Sentences | 22 | 80.40 | 174 | 35 | 57 | 50 | 31 | 123 | 28 | 112 | 174 | 24 | 170 | -0.27 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.60 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 1 | 2 | 0 | 1 | -0.27 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | -0.27 |
| ENT002 | Entities in H1 Tags | 3 | 1.60 | 3 | 1 | 1 | 2 | 1 | 2 | 1 | 0 | 2 | 3 | 3 | -0.27 |
| CP134 | Variations in Body Tag | 69 | 62.30 | 167 | 34 | 84 | 57 | 37 | 0 | 46 | 87 | 167 | 31 | 80 | -0.27 |
| CP470 | Variations in the HTML Tag | 69 | 76.90 | 167 | 34 | 84 | 57 | 37 | 146 | 46 | 87 | 167 | 31 | 80 | -0.27 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.40 | 2 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 2 | 0 | 0 | -0.26 |
| CPXR015 | Variations in Figure Tags | 0 | 3.80 | 20 | 0 | 0 | 20 | 0 | 0 | 0 | 0 | 18 | 0 | 0 | -0.26 |
| ENT009 | Entities in Title Tag | 2 | 2.50 | 5 | 1 | 2 | 1 | 3 | 3 | 2 | 2 | 3 | 3 | 5 | -0.25 |
| CP426 | Number of Images | 17 | 25.20 | 85 | 2 | 8 | 10 | 32 | 16 | 4 | 85 | 12 | 5 | 78 | -0.25 |
| CPJLD211 | Has JSON-LD ProfessionalService | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.23 |
| CP468 | Number of Sentences | 25 | 65.50 | 208 | 39 | 43 | 24 | 11 | 119 | 29 | 208 | 105 | 6 | 71 | -0.23 |
| ENT013 | Has Entities in H2 Tags | 0 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.23 |
| CP381 | Variations in Meta Descriptions | 0 | 1.40 | 4 | 0 | 0 | 1 | 4 | 2 | 1 | 1 | 2 | 1 | 2 | -0.23 |
| CP386 | Variations in Meta Twitter Description | 0 | 1.10 | 4 | 0 | 0 | 1 | 4 | 0 | 1 | 1 | 2 | 0 | 2 | -0.22 |
| CP427 | Number of Images with Alt Text | 13 | 18.30 | 76 | 0 | 8 | 8 | 16 | 8 | 4 | 76 | 3 | 4 | 56 | -0.22 |
| ENT011 | Meta Description Tag Has Entities | 0 | 0.80 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.22 |
| CP383 | Variations in Meta OpenGraph Description | 0 | 1.50 | 4 | 0 | 0 | 1 | 4 | 4 | 1 | 1 | 2 | 0 | 2 | -0.22 |
| CPXR24 | Number of P Tags | 17 | 32.20 | 80 | 19 | 26 | 9 | 19 | 80 | 20 | 46 | 59 | 1 | 43 | -0.22 |
| CP125 | Variations making whole A Tags | 4 | 0.90 | 5 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 5 | 0 | 0 | -0.21 |
| ENT008 | Entities in Meta Description Tag | 0 | 2.00 | 5 | 0 | 0 | 1 | 5 | 2 | 2 | 3 | 1 | 1 | 5 | -0.21 |
| ENT005 | Entities in H4 Tags | 0 | 2.70 | 10 | 0 | 4 | 1 | 0 | 9 | 0 | 0 | 10 | 0 | 3 | -0.20 |
| CP473 | Variations in Strong Tags | 0 | 2.50 | 11 | 4 | 3 | 1 | 0 | 11 | 0 | 0 | 5 | 0 | 1 | -0.20 |
| ENT004 | Entities in H3 Tags | 0 | 4.30 | 19 | 0 | 0 | 2 | 4 | 4 | 0 | 1 | 19 | 0 | 13 | -0.20 |
| CP126 | Exact Match making whole A Tags | 4 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | -0.20 |
| CP166 | Variations making whole H3 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.20 |
| CPXX888 | Number of HTML Tags | 515 | 695.70 | 1638 | 296 | 687 | 545 | 526 | 671 | 212 | 1638 | 1041 | 121 | 1220 | -0.19 |
| CP228 | Has Meta Robots | 0 | 0.70 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | -0.18 |
| CP127 | Variations in A Tag HREFs | 22 | 7.80 | 20 | 0 | 8 | 3 | 5 | 8 | 3 | 18 | 20 | 6 | 7 | -0.18 |
| CP211 | Has Domain Phrase In Content | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | -0.18 |
| CPJLD235 | Has JSON-LD Service | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | -0.18 |
| ENT001 | Entities in HTML Tag | 118 | 349.60 | 960 | 92 | 120 | 99 | 403 | 322 | 97 | 676 | 596 | 131 | 960 | -0.18 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.80 | 3 | 0 | 3 | 1 | 0 | 2 | 0 | 0 | 1 | 0 | 1 | -0.18 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.90 | 6 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 6 | 0 | 1 | -0.18 |
| CP435 | Number of Links | 140 | 74.50 | 172 | 10 | 75 | 31 | 37 | 90 | 55 | 162 | 172 | 8 | 105 | -0.18 |
| CP169 | Variations in H3 Tags | 0 | 2.60 | 10 | 0 | 0 | 1 | 2 | 6 | 0 | 2 | 10 | 0 | 5 | -0.18 |
| QS003 | Number of Questions | 0 | 4.30 | 13 | 1 | 6 | 2 | 0 | 12 | 2 | 3 | 13 | 1 | 3 | -0.17 |
| CP483 | Exact Match making whole Title Tag | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP482 | Variations making whole Title Tag | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.60 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | -0.17 |
| CP170 | Variations making whole H4 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP309 | Has OpenGraph Image | 1 | 0.60 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | -0.17 |
| CP213 | Has FavIcon | 0 | 0.80 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | -0.16 |
| CP492 | Word Count | 575 | 1569.70 | 3683 | 685 | 1029 | 1041 | 416 | 2661 | 796 | 3683 | 3123 | 220 | 2043 | -0.16 |
| CP124a | Variations in Absolute URLs | 32 | 11.90 | 29 | 0 | 14 | 22 | 7 | 10 | 6 | 19 | 29 | 7 | 5 | -0.16 |
| CPJLD182 | Has JSON-LD Offer | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CPJLD059 | Has JSON-LD Corporation | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP492b | Unabridged Word Count | 699 | 1937.50 | 4557 | 815 | 1234 | 1322 | 498 | 3362 | 948 | 4557 | 3767 | 257 | 2615 | -0.16 |
| CP132 | Variations in Blockquote Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | -0.16 |
| CP474 | Variations making whole Strong Tags | 0 | 0.20 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CP472 | Variations making whole Span Tags | 0 | 0.80 | 3 | 1 | 0 | 3 | 0 | 1 | 0 | 2 | 1 | 0 | 0 | -0.15 |
| CP375 | Variations in LI Tags | 3 | 11.80 | 35 | 0 | 14 | 3 | 6 | 35 | 4 | 21 | 16 | 4 | 15 | -0.15 |
| CP136 | Variations making whole B Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.15 |
| CP388 | Variations in Meta Twitter Content | 1 | 1.10 | 3 | 0 | 0 | 2 | 3 | 0 | 1 | 2 | 1 | 0 | 2 | -0.15 |
| CP133 | Variations in B Tags | 0 | 1.40 | 14 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 14 | -0.15 |
| CP349 | Has Vimeo Embed | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CP451 | Number of US Phone Numbers | 0 | 3.50 | 11 | 0 | 11 | 5 | 2 | 5 | 1 | 3 | 2 | 3 | 3 | -0.15 |
| CP162 | Variations making whole H2 Tags | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 1 | -0.15 |
| QS012 | Headings Has Question | 0 | 0.60 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | -0.15 |
| CP425 | Number of HTTPS Links | 125 | 73.50 | 172 | 8 | 74 | 31 | 37 | 88 | 55 | 161 | 172 | 4 | 105 | -0.14 |
| CP467 | Variations in Section Tags | 15 | 36.80 | 120 | 32 | 45 | 0 | 26 | 120 | 0 | 0 | 79 | 0 | 66 | -0.14 |
| QS004 | Number of Questions In Headings | 0 | 1.90 | 6 | 0 | 2 | 2 | 0 | 6 | 0 | 2 | 6 | 0 | 1 | -0.14 |
| CPXR003 | Number of Heading Tags | 44 | 23.80 | 69 | 5 | 29 | 14 | 15 | 28 | 3 | 37 | 69 | 9 | 29 | -0.14 |
| CP233 | Has Meta Twitter Site | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | -0.14 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.40 | 2 | 0 | 1 | 1 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | -0.14 |
| CPXR004 | Number of H1 Tags | 3 | 2.00 | 4 | 1 | 4 | 3 | 1 | 1 | 1 | 1 | 3 | 3 | 2 | -0.14 |
| CPX003 | Variations in Main Tags | 43 | 28.80 | 132 | 0 | 0 | 0 | 28 | 128 | 0 | 0 | 132 | 0 | 0 | -0.14 |
| CP376 | Variations making whole LI Tags | 0 | 0.50 | 3 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 3 | 0 | 0 | -0.14 |
| CP204 | Has Canonical URL | 1 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.14 |
| CP223 | Has Meta Author | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.13 |
| CP151a | Leading Variations in Meta Description Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.13 |
| CP150a4 | Exact Match in H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.13 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP364 | Is OpenGraph Type Article | 1 | 0.60 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | -0.12 |
| CP465c | Variations in script Tags | 0 | 10.10 | 31 | 0 | 13 | 0 | 19 | 31 | 1 | 2 | 21 | 0 | 14 | -0.12 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.12 |
| CP428 | Number of Images without Alt Text | 4 | 6.90 | 22 | 2 | 0 | 2 | 16 | 8 | 0 | 9 | 9 | 1 | 22 | -0.12 |
| CP471 | Variations in Span Tags | 1 | 9.50 | 36 | 1 | 6 | 14 | 6 | 10 | 0 | 36 | 9 | 0 | 13 | -0.12 |
| CP347 | Has US Phone Number | 0 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.12 |
| CP129 | Variations in A Tags | 8 | 10.40 | 23 | 3 | 13 | 3 | 7 | 23 | 6 | 16 | 21 | 4 | 8 | -0.11 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.11 |
| CP385 | Variations in Meta OpenGraph Content | 1 | 1.40 | 3 | 1 | 0 | 2 | 3 | 2 | 1 | 2 | 1 | 0 | 2 | -0.11 |
| CP173 | Variations in H4 Tags | 0 | 1.70 | 9 | 0 | 3 | 1 | 0 | 9 | 0 | 0 | 3 | 0 | 1 | -0.11 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.30 | 2 | 0 | 0 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 0 | -0.10 |
| CP438 | Number of Meta Keywords | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.10 |
| CP479g | Title Has Free | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CPJLD011 | Has JSON-LD Answer | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.09 |
| CPJLD217 | Has JSON-LD Question | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.09 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | -0.09 |
| CP481 | Variations in Title Tag | 1 | 1.70 | 3 | 1 | 1 | 2 | 3 | 1 | 1 | 2 | 1 | 3 | 2 | -0.08 |
| CP234 | Has Meta Twitter Content | 1 | 0.60 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | -0.08 |
| CP345 | Has Terms of Service | 0 | 0.40 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | -0.08 |
| CP412 | Number of Email Addresses | 0 | 1.00 | 3 | 0 | 0 | 0 | 0 | 0 | 2 | 3 | 3 | 0 | 2 | -0.07 |
| CP231 | Has Meta Twitter Description | 1 | 0.60 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | -0.07 |
| CP230 | Has Meta Twitter Cards | 1 | 0.60 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | -0.07 |
| CP225 | Has Meta Description | 0 | 0.80 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.07 |
| CP318 | Has RSS Link | 1 | 0.70 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | -0.07 |
| CP412b | Has Email | 0 | 0.40 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | -0.07 |
| CPXR018 | Variations in Nav Tags | 0 | 5.00 | 22 | 0 | 22 | 4 | 0 | 3 | 3 | 0 | 8 | 0 | 10 | -0.07 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.50 | 5 | 0 | 0 | 0 | 0 | 5 | 0 | 0 | 0 | 0 | 0 | -0.06 |
| CP481a | Word Count in Title Tag | 6 | 7.90 | 12 | 2 | 5 | 11 | 8 | 9 | 7 | 7 | 8 | 12 | 10 | -0.06 |
| CP479 | Title Has Sales Words | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | -0.06 |
| CP479ii | Title Has Sentiment Words | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | -0.06 |
| CP203 | Has Apple Touch Icon | 0 | 0.60 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | -0.06 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.50 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | -0.06 |
| CP177 | Variations in H4-H6 Tags | 3 | 1.90 | 9 | 0 | 3 | 3 | 0 | 9 | 0 | 0 | 3 | 0 | 1 | -0.05 |
| CP139 | Variations in Class Attributes | 2 | 1.40 | 14 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 14 | 0 | 0 | -0.05 |
| CP343 | Has Schema Web Page | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.05 |
| CP310 | Has OpenGraph Type | 1 | 0.90 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.05 |
| CP176 | Leading Variations in H4-H6 Tags | 2 | 0.80 | 3 | 0 | 3 | 1 | 0 | 2 | 0 | 0 | 1 | 0 | 1 | -0.05 |
| CP380 | Meta Description Length | 0 | 123.30 | 173 | 0 | 0 | 157 | 149 | 173 | 138 | 143 | 140 | 167 | 166 | -0.03 |
| CP126a | Exact Match in A Tags | 4 | 0.70 | 2 | 2 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 2 | 0 | -0.03 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.30 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | -0.02 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.30 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CP491 | Variations in Value Attributes | 2 | 0.20 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CP163 | Exact Match making whole H2 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.01 |
| CP480 | Title Length | 39 | 56.00 | 89 | 12 | 38 | 66 | 51 | 60 | 51 | 49 | 67 | 89 | 77 | -0.01 |
| CP174 | Variations making whole H4-H6 Tags | 1 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.00 |
| CP481b | Word Count in Meta Description Tag | 0 | 19.40 | 27 | 0 | 0 | 23 | 26 | 26 | 21 | 24 | 21 | 27 | 26 | -0.00 |
| CP213z | Has Form | 1 | 0.70 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.00 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.00 |
| CP313 | Has Privacy Policy | 1 | 0.40 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | -0.00 |
