This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Buffalo Seo #6 virtualvisibilitymedia.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.buffalo seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.buffalo 10, seo 10, buffalo seo 9 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.keywords 10, keyword 10, search engine optimization 10, client 10, company 10, buffalo 10, customer 10, expert 9, blog 9, industry 9, social media 9, brand 8, visibility 8, email 8, facebook 8, url 8, competition 7, privacy policy 7, digital marketing 6, social media marketing 6, ppc 6, online marketing 6, information 6, internet marketing 5, content marketing 5, cost 5, research 4, contract 4, brand awareness 4, b2b 4, brands 4, covid-19 4, new york 4, online advertising 4, wordpress 3, reputation management 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 10, default page page 5, google and other 3 Double Word LSIsearch engine 10, engine optimization 10, span class 10, div class 10, img src 9, buffalo seo 9, ul class 9, doctype html 9, post_type menu 8, item menu 8, search engines 8, custom menu 7, re not 7, page menu 7, body class 7, i class 7, img width 7, digital marketing 6, html lang 6, as well 6, seo experts 6, p style 6, my business 6, input type 6, first page 5, h2 style 5, seo services 5, we want 5, we also 5, default page 5, learn more 5, s more 5, ' href 4, to work 4, seo strategy 4, link rel 4, page status 4, to search 4, to know 4, on page 4, children menu 4, page current 4, new york 4, ancestor menu 4, publish hentry 4, input name 3, jpg 1024w 3, h1 style 3, ll also 3, it comes 3, local searches 3, form method 3, row wpb_row 3, jpg 768w 3, s process 3, header class 3, to take 3, to back 3, to learn 3, local search 3, figure class 3Single Word LSIgoogle 10, how 10, search 10, customers 10, seo 10, website 10, contain 10, business 10, right 10, keywords 10, div 10, contact 10, rel 10, image 10, list 10, take 10, http 10, title 10, content 10, engine 10, client 10, company 10, class 10, digital 10, custom 10, mobile 10, form 10, https 10, text 10, don 10, top 10, able 10, use 10, main 10, body 10, that 10, alt 10, rankings 10, header 10, footer 10, box 10, media 10, head 10, row 10, lang 10, src 10, buffalo 10, about 10, height 10, ext 10, app 10, png 10, min 10, free 10, key 10, one 10, marketing 10, ranking 10, keyword 10, results 10, know 10, page 10, full 10, button 10, ally 10, center 10, target 10, container 10, type 10, put 10, optimization 10, href 10, comp 10, work 10, web 10, help 10, site 10, width 10, span 10, data 10, wrapper 10, html 10, day 10, ver 10, most 10, line 10, customer 10, tel 9, size 9, left 9, object 9, strong 9, role 9, post 9, add 9, back 9, load 9, service 9, expert 9, pet 9, script 9, other 9, local 9, menu 9, off 9, doctype 9, www 9, logo 9, new 9, true 9, try 9, position 9, best 9, design 9, social 9, 100 9, online 9, let 9, want 9, 0px 9, sub 9, industry 9, team 9, services 9, call 9, this 9, develop 9, name 9, hidden 9, color 9, not 9, org 9, manage 9, what 9, item 9, method 9, phone 9, style 9, widget 9, more 9, blog 9, here 9, img 9, value 9, _blank 9, increase 9, these 8, post_type 8, click 8, icon 8, learn 8, column 8, font 8, visibility 8, its 8, 600 8, medium 8, just 8, false 8, home 8, uploads 8, 2018 8, there 8, focus 8, approach 8, years 8, number 8, navigation 8, order 8, nav 8, understand 8, template 8, city 8, too 8, max 8, change 8, url 8, screen 8, pages 8, net 8, 200 8, were 8, background 8, rect 8, strategy 8, engines 8, brand 8, using 8, them 8, then 8, 000 8, into 8, current 8, default 8, email 8, experts 8, source 8, align 8, white 8, allow 8, submit 8, show 8, every 8, time 8, none 8, light 8, display 8, facebook 8, great 8, first 8, date 8, only 8, bottom 8, link 8, why 8, ready 8, jpg 8, clear 8, also 8, build 8, offer 7, sure 7, version 7, testimonials 7, testimonial 7, down 7, needs 7, article 7, some 7, management 7, well 7, action 7, block 7, large 7, srcset 7, side 7, return 7, auto 7, ned 7, edge 7, border 7, fill 7, entry 7, improve 7, today 7, css 7, companies 7, sizes 7, they 7, input 7, unique 7, audit 7, does 7, holder 7, people 7, through 7, 100vw 7, when 7, twitter 7, place 7, toggle 7, small 7, sales 7, visible 7, like 7, fff 7, inner 7, important 7, linkedin 7, track 7, profit 7, mean 7, user 7, parent 6, would 6, analysis 6, reserved 6, looking 6, detail 6, close 6, address 6, partner 6, information 6, branding 6, got 6, which 6, child 6, 2019 6, 2017 6, publish 6, copyright 6, products 6, rights 6, complete 6, usa 6, revenue 6, ffffff 6, always 6, present 6, since 6, working 6, api 6, goals 6, margin 6, increased 6, 768w 6, where 6, open 6, had 6, 038 6, fits 6, description 6, placeholder 6, location 6, children 6, scroll 6, card 6, columns 6, copy 6, include 6, before 6, simple 6, development 6, format 6, attachment 6, process 6, york 6, path 5, xml 5, audience 5, easy 5, 800 5, transparent 5, after 5, yours 5, dominate 5, 716 5, searches 5, getting 5, hover 5, widget_nav_menu 5, family 5, animation 5, status 5, 1024w 5, 'https 5, everything 5, disable 5, arrow 5, posts 5, author 5, noscript 5, effective 5, competitor 5, prev 5, hentry 5, meta 5, nav_menu 5, btn 5, consulting 5, single 5, project 5, 151 5, textwidget 5, ensure 5, widget_text 5, once 5, fixed 5, figure 5, reach 5, embed 5, presence 5, var 5, theme 5, regular 5, asset 5, few 5, efforts 5, padding 5, inline 5, plugins 4, owners 4, fluid 4, past 4, ancestor 4, much 4, comes 4, awesome 4, opacity 4, reports 4, serious 4, helped 4, static 4, users 4, autoplay 4, technical 4, searching 4, changing 4, join 4, forward 4, 75px 4, feed 4, breadcrumb 4, 1px 4, 50px 4, reason 4, subs 4, ongoing 4, viewbox 4, optimizing 4, fully 4, wanted 4, 004 4, circle 4, 250 4, 255 4, outline 4, rss 4, svg 4, research 4, css' 4, 162 4, 296 4, prefix 4, far 4, case 4, stylesheet 4, images 4, creative 4, consultation 4, love 4, dark 4, grid 4, friendly 4, space 4, 'text 4, assets 4, portfolio 4, flex 4, really 4, attention 4, front 4, properly 3, solid 3, profile 3, active 3, aspect 3, 10px 3, questions 3, talk 3, delivering 3, sans 3, wpb 3, 2000 3, never 3, rgb 3, length 3, improvement 3, developer 3, advanced 3, helping 3, made 3, loading 3, 646 3, 647 3, speak 3, together 3, vc_column 3, composer 3, php 3, 3px 3, points 3, ogp 3, quite 3, settings 3, including 3, everyone 3, 640px 3, plus 3, roi 3, application 3, 2c500 3, instagram 3, ajax 3, worked 3, cache 3, secondary 3, creating 3, items 3, believe 3, fade 3, expectations 3, absolute 3, 18px 3, wordpress 3, 2c700 3, numbers 3, 600w 3, 160 3, wpb_wrapper 3, crop 3, next 3, house 3, xmlns 3, wpb_row 3, paid 3, comment 3, shadow 3, textarea 3, lazyload 3, decoration 3, push 3, exact 3, wpb_column 3, initial 3, filter 3, organization 3, woocommerce 3, group 3, vc_responsive 3, searchform 3, scale 3, engaging 3, fonts 3, googleapis 3, enough 3, account 3 |
| Factor ID | Factor Name | #6 virtualvisibilitymedia.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP470a | Exact Match in the HTML Tag | 5 | 6.30 | 13 | 3 | 10 | 4 | 0 | 12 | 5 | 4 | 2 | 10 | 13 | -0.41 |
| CP159a | Exact Match in H1-H6 Tags | 2 | 1.60 | 5 | 0 | 5 | 1 | 0 | 2 | 2 | 1 | 0 | 3 | 2 | -0.41 |
| CP150a | Exact Match in H1 Tags | 1 | 0.70 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | -0.35 |
| CP483a | Exact Match in the Title Tag | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | -0.33 |
| CP134a | Exact Match in Body Tag | 7 | 8.30 | 21 | 3 | 21 | 4 | 0 | 16 | 7 | 4 | 2 | 11 | 15 | -0.33 |
| CP469a | Exact Match in Sentences | 0 | 1.70 | 6 | 0 | 3 | 1 | 0 | 0 | 0 | 1 | 2 | 4 | 6 | -0.32 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 2 | 1.70 | 5 | 0 | 5 | 1 | 1 | 2 | 2 | 1 | 0 | 3 | 2 | -0.29 |
| ENT000a | Number of Entities Used | 23 | 29.20 | 46 | 16 | 46 | 29 | 20 | 31 | 23 | 31 | 30 | 30 | 36 | -0.29 |
| CP479c | Title Has Top | 1 | 0.30 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | -0.29 |
| CP160 | Leading Variations in H1-H6 Tags | 2 | 1.90 | 6 | 0 | 6 | 1 | 1 | 2 | 2 | 1 | 0 | 3 | 3 | -0.28 |
| CP150a2 | Exact Match in H2 Tags | 1 | 0.70 | 2 | 0 | 2 | 0 | 0 | 1 | 1 | 0 | 0 | 2 | 1 | -0.28 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.27 |
| CP164 | Leading Variations in H2 Tags | 1 | 1.00 | 3 | 0 | 3 | 0 | 1 | 2 | 1 | 0 | 0 | 2 | 1 | -0.26 |
| ENT002 | Entities in H1 Tags | 2 | 1.70 | 3 | 0 | 3 | 2 | 2 | 3 | 2 | 2 | 1 | 1 | 1 | -0.26 |
| ENT003 | Entities in H2 Tags | 3 | 5.20 | 17 | 0 | 17 | 2 | 1 | 9 | 3 | 2 | 0 | 7 | 11 | -0.26 |
| CP132 | Variations in Blockquote Tags | 0 | 0.20 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.25 |
| CP150 | Exact Match making whole H1 Tags | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | -0.25 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | -0.24 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 0 | 0.40 | 2 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | -0.24 |
| CP159 | Exact Match making whole H1-H6 Tags | 0 | 0.40 | 2 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | -0.24 |
| CP469 | Variations in Sentences | 28 | 19.00 | 43 | 7 | 25 | 17 | 3 | 24 | 28 | 16 | 43 | 9 | 18 | -0.24 |
| CP232 | Has Meta Twitter Domain | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.23 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.23 |
| CP465 | Variations in P Tags | 36 | 26.90 | 63 | 17 | 40 | 28 | 6 | 63 | 36 | 30 | 0 | 26 | 23 | -0.23 |
| CP133 | Variations in B Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.23 |
| ENT018 | Entities in Sentences | 86 | 77.30 | 164 | 26 | 164 | 63 | 37 | 95 | 86 | 70 | 100 | 76 | 56 | -0.23 |
| CP349 | Has Vimeo Embed | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.22 |
| CP474 | Variations making whole Strong Tags | 0 | 0.50 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | -0.22 |
| CP484 | Leading Variations in Title Tag | 1 | 0.60 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | -0.21 |
| CP142 | Variations in Em Tags | 0 | 0.50 | 2 | 0 | 0 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 1 | -0.21 |
| ENT011 | Meta Description Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.21 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.21 |
| CP151 | Leading Variations in H1 Tags | 1 | 0.60 | 1 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | -0.20 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.20 |
| CP228 | Has Meta Robots | 1 | 0.80 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | -0.20 |
| CP381a | Exact Match in Meta Descriptions | 1 | 0.40 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | -0.20 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.20 |
| CPXR004 | Number of H1 Tags | 1 | 1.20 | 3 | 0 | 3 | 1 | 1 | 2 | 1 | 1 | 1 | 1 | 1 | -0.20 |
| CP364 | Is OpenGraph Type Article | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | -0.19 |
| CPXR24 | Number of P Tags | 11 | 38.20 | 68 | 39 | 46 | 68 | 16 | 48 | 11 | 68 | 0 | 58 | 28 | -0.19 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.19 |
| CPJLD209 | Has JSON-LD Product | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.19 |
| CP492 | Word Count | 1285 | 1380.90 | 2337 | 892 | 2337 | 2080 | 606 | 1950 | 1285 | 2145 | 904 | 722 | 888 | -0.19 |
| CP492b | Unabridged Word Count | 1620 | 1711.80 | 2783 | 1118 | 2783 | 2637 | 719 | 2536 | 1620 | 2709 | 1059 | 847 | 1090 | -0.19 |
| CP318 | Has RSS Link | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | -0.18 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.40 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | -0.18 |
| ENT009 | Entities in Title Tag | 4 | 2.50 | 5 | 1 | 3 | 1 | 3 | 4 | 4 | 1 | 1 | 5 | 2 | -0.18 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.40 | 2 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | -0.18 |
| QS013 | Meta Description Tag Has Question | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | -0.18 |
| CP348 | Has Video | 0 | 0.30 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.17 |
| CPJLD217 | Has JSON-LD Question | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CPJLD011 | Has JSON-LD Answer | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CPXR020 | Variations in Q Tags | 0 | 0.20 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP137 | Variations in the Canonical URL | 2 | 1.90 | 2 | 2 | 2 | 2 | 1 | 2 | 2 | 2 | 2 | 2 | 2 | -0.17 |
| CP150a4 | Exact Match in H4 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP452 | Number of Videos | 0 | 0.30 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.17 |
| ENT005 | Entities in H4 Tags | 0 | 2.30 | 11 | 0 | 11 | 5 | 0 | 0 | 0 | 5 | 0 | 0 | 2 | -0.16 |
| CP465z | Variations in Form Tags | 2 | 0.60 | 2 | 0 | 2 | 0 | 0 | 0 | 2 | 0 | 0 | 0 | 2 | -0.16 |
| CP173 | Variations in H4 Tags | 0 | 0.50 | 3 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | -0.16 |
| CP165 | Variations in H2 Tags | 2 | 3.00 | 7 | 1 | 0 | 0 | 7 | 7 | 2 | 2 | 2 | 2 | 7 | -0.16 |
| CP428 | Number of Images without Alt Text | 4 | 9.50 | 18 | 13 | 9 | 14 | 0 | 18 | 4 | 14 | 0 | 17 | 6 | -0.16 |
| QS004 | Number of Questions In Headings | 1 | 1.30 | 7 | 0 | 7 | 0 | 1 | 0 | 1 | 0 | 0 | 3 | 1 | -0.16 |
| ENT001 | Entities in HTML Tag | 202 | 214.40 | 439 | 94 | 439 | 108 | 102 | 272 | 202 | 125 | 405 | 137 | 260 | -0.16 |
| CP319 | Has Schema Markup | 1 | 0.70 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | -0.15 |
| QS009 | Number of Questions In H5 Tags | 1 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.15 |
| CP153 | Variations in H1 and H2 Tags | 3 | 3.80 | 10 | 0 | 10 | 3 | 3 | 8 | 3 | 3 | 2 | 3 | 3 | -0.15 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.40 | 2 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | -0.15 |
| CPXR003 | Number of Heading Tags | 7 | 18.30 | 64 | 0 | 64 | 22 | 7 | 24 | 7 | 22 | 1 | 14 | 22 | -0.15 |
| CP149 | Variations making whole H1 Tags | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | -0.15 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.15 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.15 |
| CP426 | Number of Images | 23 | 15.40 | 28 | 14 | 12 | 16 | 4 | 22 | 23 | 18 | 0 | 17 | 28 | -0.14 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.14 |
| ENT008 | Entities in Meta Description Tag | 5 | 2.90 | 6 | 2 | 1 | 4 | 2 | 3 | 5 | 4 | 1 | 6 | 1 | -0.14 |
| CP163 | Exact Match making whole H2 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.14 |
| CP162 | Variations making whole H2 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.14 |
| CP375 | Variations in LI Tags | 31 | 9.50 | 33 | 0 | 10 | 4 | 5 | 5 | 31 | 33 | 0 | 3 | 4 | -0.13 |
| CP347 | Has US Phone Number | 1 | 0.60 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | -0.13 |
| QS012 | Headings Has Question | 1 | 0.50 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | -0.13 |
| CP468 | Number of Sentences | 47 | 45.60 | 77 | 53 | 77 | 53 | 27 | 46 | 47 | 55 | 41 | 29 | 28 | -0.12 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP177 | Variations in H4-H6 Tags | 0 | 0.50 | 3 | 0 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | -0.12 |
| CPXX888 | Number of HTML Tags | 779 | 616.10 | 988 | 416 | 988 | 689 | 320 | 448 | 779 | 915 | 627 | 659 | 320 | -0.12 |
| CP479ii | Title Has Sentiment Words | 1 | 0.30 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | -0.12 |
| CP479 | Title Has Sales Words | 1 | 0.30 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | -0.12 |
| CP435 | Number of Links | 76 | 76.70 | 172 | 13 | 172 | 52 | 81 | 64 | 76 | 80 | 122 | 52 | 55 | -0.11 |
| CP425 | Number of HTTPS Links | 73 | 75.40 | 172 | 13 | 172 | 52 | 81 | 64 | 73 | 72 | 120 | 52 | 55 | -0.11 |
| CP157 | Variations in H1, H2, and H3 Tags | 3 | 4.70 | 15 | 0 | 15 | 3 | 4 | 11 | 3 | 3 | 2 | 3 | 3 | -0.11 |
| CP161 | Variations in H1-H6 Tags | 3 | 5.20 | 18 | 0 | 18 | 3 | 4 | 11 | 3 | 3 | 2 | 3 | 5 | -0.11 |
| CPX003 | Variations in Main Tags | 0 | 29.80 | 135 | 25 | 96 | 0 | 0 | 135 | 0 | 0 | 0 | 42 | 0 | -0.11 |
| CP465c | Variations in script Tags | 20 | 15.10 | 36 | 13 | 21 | 6 | 0 | 22 | 20 | 6 | 36 | 26 | 1 | -0.11 |
| CPXR015 | Variations in Figure Tags | 0 | 8.20 | 64 | 0 | 18 | 0 | 0 | 64 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CP211 | Has Domain Phrase In Content | 0 | 0.20 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CP470 | Variations in the HTML Tag | 73 | 97.50 | 259 | 36 | 127 | 50 | 70 | 166 | 73 | 61 | 259 | 50 | 83 | -0.10 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CPJLD122 | Has JSON-LD ImageObject | 1 | 0.40 | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | -0.09 |
| CP489 | Variations in U Tags | 0 | 0.60 | 6 | 0 | 0 | 0 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP352 | Has YouTube Embed | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.09 |
| CP129 | Variations in A Tags | 17 | 14.40 | 36 | 6 | 18 | 6 | 5 | 18 | 17 | 10 | 36 | 13 | 15 | -0.08 |
| CP141 | Variations in HTML Comments | 3 | 2.00 | 4 | 4 | 3 | 3 | 0 | 1 | 3 | 3 | 0 | 3 | 0 | -0.08 |
| CP225 | Has Meta Description | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.08 |
| CP455 | Number of YouTube Embeds | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.80 | 6 | 0 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | -0.07 |
| CP127 | Variations in A Tag HREFs | 7 | 19.00 | 48 | 5 | 20 | 7 | 48 | 19 | 7 | 14 | 41 | 12 | 17 | -0.07 |
| CPX010 | Variations in Div Tags | 66 | 61.70 | 117 | 30 | 117 | 50 | 56 | 56 | 66 | 60 | 104 | 50 | 28 | -0.07 |
| QS003 | Number of Questions | 1 | 2.50 | 10 | 1 | 10 | 0 | 1 | 1 | 1 | 3 | 1 | 3 | 4 | -0.07 |
| CP467 | Variations in Section Tags | 22 | 13.00 | 50 | 18 | 50 | 0 | 10 | 0 | 22 | 0 | 0 | 0 | 30 | -0.07 |
| CP310 | Has OpenGraph Type | 1 | 0.80 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | -0.07 |
| CP345 | Has Terms of Service | 0 | 0.40 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | -0.07 |
| CP223 | Has Meta Author | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.07 |
| CP473 | Variations in Strong Tags | 0 | 2.50 | 7 | 3 | 1 | 7 | 1 | 3 | 0 | 7 | 0 | 1 | 2 | -0.07 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.07 |
| CP456 | Variations in Option Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | -0.07 |
| CPXR018 | Variations in Nav Tags | 9 | 9.00 | 26 | 0 | 6 | 11 | 26 | 9 | 9 | 11 | 0 | 6 | 12 | -0.06 |
| CP213 | Has FavIcon | 1 | 0.90 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.06 |
| CP477 | Variations in Title Attributes | 2 | 1.00 | 5 | 3 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 5 | 0 | -0.06 |
| CP231 | Has Meta Twitter Description | 1 | 0.70 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | -0.06 |
| CP126a | Exact Match in A Tags | 1 | 0.90 | 5 | 0 | 1 | 0 | 0 | 5 | 1 | 0 | 0 | 2 | 0 | -0.06 |
| CP343 | Has Schema Web Page | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CPJLD233 | Has JSON-LD Search Action | 1 | 0.40 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.05 |
| ENT004 | Entities in H3 Tags | 0 | 2.70 | 13 | 0 | 13 | 0 | 4 | 9 | 0 | 0 | 0 | 0 | 1 | -0.05 |
| CP384 | Variations in Meta OpenGraph Site Name | 1 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.05 |
| CP443 | Number of Rel Author Links | 0 | 0.60 | 6 | 0 | 6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.05 |
| CP130 | Variations in Article Tags | 0 | 19.20 | 67 | 0 | 5 | 31 | 0 | 67 | 0 | 31 | 0 | 29 | 29 | -0.05 |
| CPX013 | Variations in Footer Tags | 0 | 5.40 | 25 | 11 | 0 | 0 | 25 | 0 | 0 | 0 | 0 | 0 | 18 | -0.05 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | -0.05 |
| CP125 | Variations making whole A Tags | 0 | 0.50 | 2 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 2 | -0.04 |
| CP381 | Variations in Meta Descriptions | 3 | 2.20 | 4 | 1 | 2 | 1 | 2 | 4 | 3 | 1 | 3 | 3 | 2 | -0.04 |
| CP134 | Variations in Body Tag | 73 | 97.50 | 259 | 36 | 127 | 50 | 70 | 166 | 73 | 61 | 259 | 50 | 83 | -0.04 |
| CP152 | Variations in H1 Tags | 1 | 1.30 | 3 | 2 | 0 | 0 | 3 | 3 | 1 | 1 | 1 | 1 | 1 | -0.04 |
| ENT014 | Has Entities in H3 Tags | 0 | 0.40 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | -0.04 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.04 |
| CP356 | Variations in I Tags | 3 | 0.80 | 3 | 0 | 1 | 0 | 1 | 0 | 3 | 0 | 0 | 0 | 3 | -0.04 |
| CP169 | Variations in H3 Tags | 0 | 0.90 | 5 | 0 | 5 | 0 | 1 | 3 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP213z | Has Form | 1 | 0.70 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | -0.04 |
| CP203 | Has Apple Touch Icon | 0 | 0.60 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | -0.03 |
| CP234 | Has Meta Twitter Content | 1 | 0.70 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | -0.03 |
| CP230 | Has Meta Twitter Cards | 1 | 0.70 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | -0.03 |
| CP126 | Exact Match making whole A Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.03 |
| CP313 | Has Privacy Policy | 0 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.03 |
| CP479b | Title Has Year | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.03 |
| CP128 | Variations in Alt Attributes | 6 | 1.90 | 6 | 0 | 0 | 1 | 3 | 2 | 6 | 1 | 0 | 0 | 6 | -0.03 |
| CP451 | Number of US Phone Numbers | 6 | 1.80 | 6 | 0 | 2 | 0 | 4 | 0 | 6 | 0 | 1 | 4 | 1 | -0.03 |
| CP235 | Has Meta Viewport | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.02 |
| CPJLD265 | Has JSON-LD WebPage | 1 | 0.40 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | -0.02 |
| CPJLD014 | Has JSON-LD Article | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CP309 | Has OpenGraph Image | 1 | 0.40 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | -0.02 |
| CPJLD189 | Has JSON-LD Organization | 1 | 0.50 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | -0.02 |
| CP472 | Variations making whole Span Tags | 0 | 0.40 | 3 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | -0.02 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.01 |
| CP151a | Leading Variations in Meta Description Tags | 1 | 0.20 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.01 |
| CPJLD266 | Has JSON-LD Website | 1 | 0.50 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 0 | -0.01 |
| CP388 | Variations in Meta Twitter Content | 5 | 1.50 | 5 | 0 | 1 | 2 | 0 | 1 | 5 | 2 | 0 | 2 | 2 | -0.01 |
| CP208 | Has Copyright | 1 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | -0.01 |
| CP447 | Number of Trademarks | 5 | 0.50 | 5 | 0 | 0 | 0 | 0 | 0 | 5 | 0 | 0 | 0 | 0 | -0.00 |
| CP491 | Variations in Value Attributes | 0 | 0.60 | 4 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 2 | 0 | 0 | -0.00 |
| CP346 | Has Trademarks | 1 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.00 |
| CP471 | Variations in Span Tags | 20 | 7.00 | 20 | 0 | 5 | 16 | 2 | 0 | 20 | 16 | 0 | 4 | 7 | -0.00 |
