This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Monday March 30, 2020Baton Rouge Seo #15 www.jerryodom.net
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.baton rouge seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.baton rouge 10, seo 10, baton rouge seo 9 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.search engine 10, baton rouge 10, company 10, expert 9, data 9, search engine optimization 9, cat 9, facebook 9, url 9, customer 9, blog 8, bot 8, client 8, clients 7, ppc 7, competition 6, advertising 6, visibility 6, louisiana 6, news 6, digital marketing 5, keywords 5, search engines 5, research 4, social media marketing 4, pricing 4, reputation management 3, contract 3, inbound marketing 3, gatorworks 3, internet marketing 3, catapult 3, money 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 9, baton rouge seo 9, social media marketing 4, item page_item page 3, search engine marketing 3, pay per click 3 Double Word LSIsearch engine 10, baton rouge 10, span class 10, div class 10, doctype html 10, engine optimization 9, h1 class 9, html lang 8, web design 8, item menu 8, i class 8, ul class 8, img src 7, p class 7, page menu 7, post_type menu 7, social media 7, input type 7, h2 class 6, page page 6, p style 6, span style 5, nav class 5, search results 5, privacy policy 5, link rel 5, h3 class 5, body class 5, footer class 5, section class 5, ' href 4, it comes 4, h4 class 4, css' media 4, div data 4, as well 4, children menu 4, marketing service 4, css' href 4, reputation management 3, web development 3, marketing campaign 3, engine marketing 3, div style 3, custom menu 3, to ask 3, item page_item 3, pay per 3, 1' type 3, seo experts 3, internet marketing 3, page current 3, 3' type 3Single Word LSIgoogle 10, object 10, how 10, search 10, seo 10, foot 10, website 10, business 10, right 10, wrap 10, div 10, contact 10, rel 10, http 10, title 10, content 10, load 10, engine 10, company 10, class 10, custom 10, form 10, service 10, text 10, https 10, per 10, baton 10, script 10, other 10, top 10, menu 10, doctype 10, con 10, mail 10, main 10, body 10, that 10, www 10, alt 10, noscript 10, header 10, footer 10, amp 10, head 10, lang 10, src 10, height 10, ext 10, min 10, email 10, one 10, marketing 10, this 10, name 10, page 10, rouge 10, org 10, center 10, orm 10, target 10, what 10, container 10, type 10, href 10, cont 10, comp 10, item 10, style 10, web 10, eat 10, more 10, help 10, site 10, width 10, span 10, html 10, ver 10, here 10, line 10, int 10, bar 9, tel 9, click 9, size 9, post 9, area 9, image 9, rate 9, mobile 9, home 9, very 9, expert 9, businesses 9, nav 9, even 9, local 9, url 9, off 9, websites 9, col 9, sign 9, screen 9, logo 9, true 9, media 9, design 9, row 9, social 9, 100 9, 225 9, about 9, let 9, png 9, 000 9, team 9, services 9, results 9, know 9, full 9, hidden 9, description 9, now 9, time 9, none 9, optimization 9, phone 9, display 9, facebook 9, data 9, own 9, section 9, ease 9, img 9, link 9, car 9, _blank 9, customer 9, parent 8, left 8, icon 8, see 8, customers 8, pay 8, list 8, ads 8, uploads 8, navigation 8, 300 8, border 8, clearfix 8, background 8, position 8, box 8, online 8, element 8, sub 8, current 8, free 8, call 8, align 8, view 8, ico 8, button 8, not 8, every 8, twitter 8, method 8, wrapper 8, blog 8, value 8, round 8, post_type 7, add 7, article 7, child 7, management 7, there 7, well 7, understand 7, template 7, clients 7, 'https 7, map 7, max 7, find 7, 200 7, best 7, professional 7, they 7, want 7, dropdown 7, input 7, 0px 7, industry 7, default 7, ppc 7, many 7, source 7, campaign 7, drop 7, privacy 7, placeholder 7, start 7, when 7, nbsp 7, primary 7, place 7, 'http 7, experience 7, sales 7, like 7, bottom 7, part 7, why 7, increase 7, reserved 6, strong 6, policy 6, louisiana 6, optimized 6, hover 6, false 6, label 6, lock 6, block 6, 400 6, too 6, rights 6, solution 6, level 6, today 6, control 6, forms 6, css 6, each 6, meta 6, styles 6, fact 6, people 6, experts 6, news 6, way 6, children 6, terms 6, widget 6, quick 6, owl 6, potential 6, important 6, quote 5, comes 5, national 5, transition 5, ford 5, needs 5, which 5, 600 5, 500 5, copyright 5, focus 5, change 5, opportunities 5, return 5, edge 5, links 5, less 5, roi 5, firm 5, engines 5, found 5, svg 5, internet 5, color 5, submit 5, location 5, sidebar 5, stylesheet 5, images 5, var 5, 'text 5, most 5, gif 5, rest 5, inline 5, user 5, plugins 4, path 4, themes 4, fluid 4, because 4, knowledge 4, active 4, investment 4, version 4, schema 4, sem 4, address 4, staff 4, 700 4, font 4, choose 4, live 4, better 4, 'all' 4, system 4, works 4, question 4, 'stylesheet' 4, complete 4, revenue 4, below 4, fill 4, rocket 4, current_page_item 4, based 4, margin 4, mission 4, rss 4, builder 4, page_item 4, started 4, launch 4, plugin 4, through 4, wordpress 4, 038 4, query 4, css' 4, 8217 4, shop 4, layout 4, required 4, review 4, webpage 4, event 4, means 4, space 4, development 4, fff 4, format 4, lte 4, front 4, xml 3, analysis 3, 800 3, practices 3, information 3, 2000 3, family 3, 508 3, practice 3, init 3, products 3, office 3, posts 3, reviews 3, whether 3, feed 3, basic 3, effective 3, 10' 3, engage 3, ext' 3, viewbox 3, above 3, benefit 3, global 3, two 3, btn 3, actually 3, pull 3, ask 3, reputation 3, white 3, textwidget 3, 000000 3, weight 3, finding 3, fields 3, support 3, vertical 3, xmlns 3, embed 3, card 3, regular 3, critical 3, general 3, public 3, padding 3, cost 3, response 3, responsive 3, organizations 3, simply 3 |
| Factor ID | Factor Name | #15 jerryodom.net | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| ENT000a | Number of Entities Used | 19 | 25.20 | 36 | 27 | 33 | 15 | 22 | 27 | 29 | 18 | 28 | 17 | 36 | -0.46 |
| CP159a | Exact Match in H1-H6 Tags | 3 | 1.40 | 4 | 0 | 1 | 1 | 1 | 4 | 2 | 1 | 2 | 0 | 2 | -0.43 |
| ENT010 | Title Tag Has Entities | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.42 |
| CP347 | Has US Phone Number | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.42 |
| CP470a | Exact Match in the HTML Tag | 7 | 3.70 | 8 | 4 | 1 | 3 | 6 | 7 | 4 | 3 | 1 | 0 | 8 | -0.41 |
| CP160 | Leading Variations in H1-H6 Tags | 6 | 1.40 | 5 | 0 | 0 | 1 | 0 | 1 | 2 | 1 | 5 | 1 | 3 | -0.41 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 6 | 1.10 | 3 | 0 | 0 | 1 | 0 | 1 | 2 | 1 | 2 | 1 | 3 | -0.40 |
| CP134a | Exact Match in Body Tag | 7 | 7.70 | 13 | 13 | 1 | 10 | 13 | 12 | 5 | 3 | 7 | 0 | 13 | -0.39 |
| ENT001 | Entities in HTML Tag | 359 | 395.40 | 1379 | 378 | 1379 | 33 | 113 | 1000 | 110 | 232 | 110 | 135 | 464 | -0.38 |
| CP468 | Number of Sentences | 17 | 48.50 | 205 | 40 | 26 | 29 | 52 | 14 | 53 | 15 | 43 | 8 | 205 | -0.37 |
| CPX010 | Variations in Div Tags | 53 | 72.30 | 193 | 63 | 109 | 11 | 44 | 36 | 145 | 44 | 67 | 11 | 193 | -0.36 |
| CPXR003 | Number of Heading Tags | 13 | 17.60 | 43 | 1 | 22 | 8 | 18 | 11 | 43 | 13 | 29 | 10 | 21 | -0.36 |
| CP150a2 | Exact Match in H2 Tags | 0 | 0.60 | 2 | 0 | 1 | 0 | 0 | 2 | 1 | 0 | 1 | 0 | 1 | -0.36 |
| CPXX888 | Number of HTML Tags | 465 | 870.80 | 2140 | 480 | 2140 | 120 | 418 | 1392 | 656 | 482 | 686 | 217 | 2117 | -0.36 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.35 |
| CP492 | Word Count | 465 | 1025.40 | 2713 | 756 | 2713 | 565 | 1094 | 947 | 2070 | 457 | 1033 | 453 | 166 | -0.35 |
| CP492b | Unabridged Word Count | 540 | 1251.70 | 3327 | 869 | 3327 | 727 | 1337 | 1081 | 2637 | 564 | 1235 | 551 | 189 | -0.35 |
| ENT015 | Has Entities in H4 Tags | 0 | 0.50 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | -0.34 |
| ENT008 | Entities in Meta Description Tag | 2 | 3.70 | 6 | 2 | 5 | 1 | 3 | 4 | 6 | 5 | 0 | 5 | 6 | -0.34 |
| CP473 | Variations in Strong Tags | 0 | 2.60 | 8 | 0 | 0 | 2 | 8 | 0 | 2 | 2 | 3 | 2 | 7 | -0.34 |
| CP150a | Exact Match in H1 Tags | 1 | 0.70 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.34 |
| ENT018 | Entities in Sentences | 28 | 99.10 | 565 | 79 | 565 | 23 | 65 | 84 | 53 | 32 | 55 | 26 | 9 | -0.33 |
| ENT003 | Entities in H2 Tags | 4 | 3.30 | 10 | 0 | 1 | 1 | 1 | 10 | 7 | 1 | 7 | 0 | 5 | -0.33 |
| CP483a | Exact Match in the Title Tag | 2 | 0.70 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.33 |
| CP451 | Number of US Phone Numbers | 1 | 5.30 | 20 | 4 | 1 | 3 | 3 | 20 | 1 | 1 | 14 | 5 | 1 | -0.33 |
| CP161 | Variations in H1-H6 Tags | 12 | 4.50 | 9 | 2 | 5 | 3 | 3 | 6 | 7 | 2 | 9 | 3 | 5 | -0.32 |
| CP157 | Variations in H1, H2, and H3 Tags | 12 | 3.90 | 6 | 2 | 5 | 3 | 3 | 6 | 4 | 2 | 6 | 3 | 5 | -0.32 |
| ENT005 | Entities in H4 Tags | 0 | 2.00 | 9 | 0 | 0 | 0 | 3 | 0 | 0 | 5 | 3 | 0 | 9 | -0.31 |
| ENT009 | Entities in Title Tag | 3 | 2.30 | 5 | 1 | 2 | 2 | 2 | 2 | 1 | 2 | 2 | 5 | 4 | -0.31 |
| CP471 | Variations in Span Tags | 8 | 16.00 | 111 | 0 | 14 | 0 | 9 | 8 | 4 | 2 | 6 | 6 | 111 | -0.30 |
| CP469a | Exact Match in Sentences | 3 | 0.80 | 4 | 4 | 0 | 0 | 0 | 2 | 1 | 1 | 0 | 0 | 0 | -0.30 |
| CP128 | Variations in Alt Attributes | 6 | 2.60 | 10 | 0 | 4 | 0 | 0 | 0 | 2 | 10 | 4 | 0 | 6 | -0.30 |
| CP352 | Has YouTube Embed | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.29 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.29 |
| CP348 | Has Video | 0 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.29 |
| CP153 | Variations in H1 and H2 Tags | 6 | 3.30 | 6 | 2 | 3 | 3 | 3 | 5 | 4 | 1 | 6 | 1 | 5 | -0.29 |
| CP455 | Number of YouTube Embeds | 0 | 0.40 | 3 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.29 |
| CP151 | Leading Variations in H1 Tags | 1 | 0.50 | 1 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 0 | -0.29 |
| CP225 | Has Meta Description | 1 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.29 |
| ENT004 | Entities in H3 Tags | 6 | 1.80 | 7 | 0 | 7 | 0 | 3 | 2 | 5 | 0 | 0 | 1 | 0 | -0.29 |
| CP452 | Number of Videos | 0 | 0.40 | 3 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.28 |
| CP164 | Leading Variations in H2 Tags | 2 | 0.50 | 3 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 3 | -0.28 |
| CP470 | Variations in the HTML Tag | 55 | 84.90 | 204 | 143 | 118 | 11 | 45 | 38 | 156 | 44 | 78 | 12 | 204 | -0.28 |
| CP381a | Exact Match in Meta Descriptions | 2 | 0.30 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | -0.28 |
| CP469 | Variations in Sentences | 13 | 16.50 | 86 | 23 | 6 | 3 | 13 | 5 | 9 | 1 | 18 | 1 | 86 | -0.27 |
| CP168 | Leading Variations in H3 Tags | 3 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.27 |
| CP158 | Variations making whole H1-H6 Tags | 2 | 0.30 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.26 |
| CP426 | Number of Images | 28 | 21.60 | 68 | 0 | 44 | 3 | 8 | 22 | 21 | 41 | 8 | 1 | 68 | -0.26 |
| CP134 | Variations in Body Tag | 55 | 82.60 | 183 | 143 | 116 | 11 | 45 | 38 | 156 | 44 | 78 | 12 | 183 | -0.25 |
| CP213z | Has Form | 1 | 0.80 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.25 |
| CP165 | Variations in H2 Tags | 0 | 1.20 | 2 | 0 | 0 | 0 | 1 | 1 | 2 | 2 | 2 | 2 | 2 | -0.25 |
| CP129 | Variations in A Tags | 11 | 20.50 | 63 | 33 | 44 | 3 | 14 | 5 | 63 | 16 | 13 | 1 | 13 | -0.25 |
| CP425 | Number of HTTPS Links | 35 | 109.20 | 315 | 94 | 315 | 4 | 45 | 176 | 81 | 57 | 74 | 34 | 212 | -0.24 |
| CP484 | Leading Variations in Title Tag | 1 | 0.50 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | -0.24 |
| CP173 | Variations in H4 Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | -0.24 |
| CP169 | Variations in H3 Tags | 6 | 0.60 | 2 | 0 | 2 | 0 | 0 | 1 | 0 | 1 | 0 | 2 | 0 | -0.24 |
| ENT014 | Has Entities in H3 Tags | 1 | 0.50 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | -0.24 |
| ENT002 | Entities in H1 Tags | 1 | 1.80 | 4 | 1 | 1 | 1 | 3 | 4 | 1 | 2 | 1 | 2 | 2 | -0.24 |
| CP150a3 | Exact Match in H3 Tags | 2 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.24 |
| CP467 | Variations in Section Tags | 38 | 14.30 | 69 | 0 | 69 | 2 | 1 | 22 | 0 | 8 | 41 | 0 | 0 | -0.23 |
| CP380 | Meta Description Length | 144 | 131.70 | 241 | 149 | 131 | 25 | 153 | 241 | 173 | 124 | 0 | 151 | 170 | -0.23 |
| CPXR24 | Number of P Tags | 17 | 29.30 | 80 | 0 | 48 | 30 | 32 | 19 | 80 | 34 | 26 | 12 | 12 | -0.23 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 2 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.23 |
| CP126a | Exact Match in A Tags | 0 | 1.20 | 3 | 2 | 0 | 2 | 3 | 0 | 2 | 2 | 0 | 0 | 1 | -0.23 |
| QS003 | Number of Questions | 1 | 2.50 | 7 | 1 | 1 | 6 | 2 | 0 | 7 | 0 | 6 | 0 | 2 | -0.23 |
| CP126 | Exact Match making whole A Tags | 0 | 0.50 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | -0.23 |
| CP150 | Exact Match making whole H1 Tags | 1 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.22 |
| CP465 | Variations in P Tags | 15 | 28.40 | 112 | 0 | 12 | 5 | 19 | 18 | 82 | 6 | 22 | 8 | 112 | -0.22 |
| ENT012 | Has Entities in H1 Tags | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.22 |
| CP155 | Exact Match making whole H1, H2, and H3 Tags | 1 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.22 |
| CP159 | Exact Match making whole H1-H6 Tags | 1 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.22 |
| CP204 | Has Canonical URL | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.22 |
| CP474 | Variations making whole Strong Tags | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | -0.21 |
| CPXR018 | Variations in Nav Tags | 4 | 5.50 | 22 | 0 | 6 | 0 | 3 | 0 | 0 | 12 | 22 | 0 | 12 | -0.21 |
| CP125 | Variations making whole A Tags | 2 | 1.20 | 4 | 0 | 1 | 1 | 1 | 0 | 1 | 3 | 1 | 0 | 4 | -0.21 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | -0.21 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | -0.21 |
| CPXR015 | Variations in Figure Tags | 2 | 2.40 | 14 | 0 | 0 | 0 | 0 | 0 | 0 | 10 | 0 | 0 | 14 | -0.21 |
| CP124a | Variations in Absolute URLs | 9 | 19.10 | 70 | 3 | 2 | 0 | 11 | 12 | 58 | 20 | 14 | 1 | 70 | -0.21 |
| CP152 | Variations in H1 Tags | 1 | 1.90 | 4 | 4 | 2 | 2 | 2 | 2 | 1 | 1 | 1 | 1 | 3 | -0.21 |
| CP435 | Number of Links | 35 | 111.10 | 323 | 96 | 323 | 11 | 45 | 176 | 81 | 57 | 75 | 35 | 212 | -0.21 |
| CP127 | Variations in A Tag HREFs | 7 | 18.70 | 57 | 11 | 33 | 0 | 10 | 4 | 57 | 9 | 8 | 0 | 55 | -0.21 |
| CP427 | Number of Images with Alt Text | 24 | 15.70 | 67 | 0 | 44 | 2 | 1 | 2 | 4 | 29 | 8 | 0 | 67 | -0.20 |
| CPXR002 | Number of HTML Comments | 0 | 22.60 | 161 | 10 | 0 | 6 | 0 | 1 | 161 | 1 | 44 | 3 | 0 | -0.20 |
| CP481b | Word Count in Meta Description Tag | 27 | 20.80 | 36 | 26 | 21 | 3 | 28 | 36 | 29 | 18 | 0 | 23 | 24 | -0.20 |
| CP149 | Variations making whole H1 Tags | 1 | 0.20 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.20 |
| CP177 | Variations in H4-H6 Tags | 0 | 0.60 | 3 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 3 | 0 | 0 | -0.20 |
| CP213 | Has FavIcon | 1 | 0.90 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.19 |
| CP381 | Variations in Meta Descriptions | 2 | 1.70 | 3 | 3 | 3 | 0 | 1 | 2 | 3 | 2 | 0 | 2 | 1 | -0.19 |
| CP418 | Number of Forms | 1 | 1.00 | 2 | 1 | 1 | 0 | 1 | 2 | 1 | 1 | 1 | 1 | 1 | -0.18 |
| CP477 | Variations in Title Attributes | 0 | 1.60 | 8 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 8 | 0 | 5 | -0.18 |
| CP203 | Has Apple Touch Icon | 1 | 0.60 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | -0.17 |
| CP142 | Variations in Em Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.17 |
| CP428 | Number of Images without Alt Text | 4 | 5.90 | 20 | 0 | 0 | 1 | 7 | 20 | 17 | 12 | 0 | 1 | 1 | -0.17 |
| CP231 | Has Meta Twitter Description | 1 | 0.40 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | -0.16 |
| QS008 | Number of Questions In H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.15 |
| CP412b | Has Email | 0 | 0.40 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | -0.15 |
| CP211 | Has Domain Phrase In Content | 0 | 0.60 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | -0.14 |
| QS006 | Number of Questions In H2 Tags | 0 | 0.80 | 5 | 0 | 0 | 0 | 1 | 0 | 5 | 0 | 1 | 0 | 1 | -0.14 |
| CP481 | Variations in Title Tag | 2 | 1.60 | 3 | 2 | 2 | 1 | 1 | 1 | 2 | 1 | 1 | 2 | 3 | -0.14 |
| CP318 | Has RSS Link | 1 | 0.70 | 1 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.13 |
| CP356 | Variations in I Tags | 4 | 1.50 | 14 | 0 | 14 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | -0.13 |
| QS004 | Number of Questions In Headings | 0 | 1.10 | 6 | 0 | 0 | 1 | 1 | 0 | 6 | 0 | 2 | 0 | 1 | -0.13 |
| CP412 | Number of Email Addresses | 0 | 0.90 | 4 | 0 | 0 | 4 | 3 | 0 | 1 | 1 | 0 | 0 | 0 | -0.13 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.12 |
| CP228 | Has Meta Robots | 1 | 0.50 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | -0.12 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.12 |
| CP170 | Variations making whole H4 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | -0.12 |
| CP478 | Title Has Question Words | 1 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CP479c | Title Has Top | 0 | 0.20 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.12 |
| CPXR004 | Number of H1 Tags | 1 | 1.90 | 5 | 1 | 1 | 1 | 5 | 2 | 2 | 1 | 4 | 1 | 1 | -0.12 |
| CP233 | Has Meta Twitter Site | 1 | 0.30 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.11 |
| CP388 | Variations in Meta Twitter Content | 2 | 0.50 | 2 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 2 | 0 | -0.11 |
| CP234 | Has Meta Twitter Content | 1 | 0.40 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | -0.11 |
| QS012 | Headings Has Question | 0 | 0.50 | 1 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | -0.10 |
| CP132 | Variations in Blockquote Tags | 0 | 1.20 | 12 | 0 | 12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.10 |
| CP139 | Variations in Class Attributes | 0 | 0.50 | 3 | 0 | 2 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | -0.10 |
| CP383 | Variations in Meta OpenGraph Description | 2 | 0.70 | 2 | 0 | 0 | 0 | 1 | 2 | 0 | 2 | 0 | 2 | 0 | -0.09 |
| CP208 | Has Copyright | 1 | 0.70 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | 0 | -0.09 |
| CP386 | Variations in Meta Twitter Description | 2 | 0.70 | 2 | 0 | 0 | 0 | 1 | 2 | 0 | 2 | 0 | 2 | 0 | -0.09 |
| CP151a | Leading Variations in Meta Description Tags | 1 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.09 |
| CP443 | Number of Rel Author Links | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | -0.09 |
| CP313 | Has Privacy Policy | 0 | 0.60 | 1 | 1 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | -0.08 |
| CP480 | Title Length | 64 | 57.10 | 109 | 59 | 59 | 43 | 37 | 57 | 47 | 54 | 41 | 65 | 109 | -0.08 |
| CP345 | Has Terms of Service | 0 | 0.50 | 1 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 0 | 0 | -0.08 |
| CPJLD233 | Has JSON-LD Search Action | 0 | 0.60 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.08 |
| CP230 | Has Meta Twitter Cards | 1 | 0.40 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | -0.08 |
| CP133 | Variations in B Tags | 0 | 1.10 | 11 | 0 | 11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| CP376 | Variations making whole LI Tags | 3 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.07 |
| CP472 | Variations making whole Span Tags | 1 | 0.10 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | -0.07 |
| CP385 | Variations in Meta OpenGraph Content | 2 | 0.50 | 2 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 2 | 0 | -0.07 |
| CP181 | Variations in H5 Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | -0.06 |
| CP137 | Variations in the Canonical URL | 1 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | -0.06 |
| CPJLD266 | Has JSON-LD Website | 0 | 0.60 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.05 |
| CP364 | Is OpenGraph Type Article | 1 | 0.30 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | -0.04 |
| CP207 | Has Contact Page | 1 | 0.70 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | -0.04 |
| CP375 | Variations in LI Tags | 7 | 6.10 | 30 | 0 | 30 | 1 | 2 | 5 | 0 | 6 | 14 | 0 | 3 | -0.04 |
| CPX013 | Variations in Footer Tags | 0 | 2.30 | 19 | 0 | 0 | 2 | 19 | 0 | 1 | 0 | 0 | 1 | 0 | -0.04 |
| CP481a | Word Count in Title Tag | 12 | 8.60 | 17 | 11 | 10 | 6 | 5 | 8 | 8 | 7 | 6 | 8 | 17 | -0.04 |
| CP465c | Variations in script Tags | 0 | 9.20 | 26 | 23 | 1 | 0 | 7 | 14 | 26 | 3 | 8 | 10 | 0 | -0.03 |
| CP310 | Has OpenGraph Type | 1 | 0.40 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 1 | 0 | -0.03 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.03 |
| CP491 | Variations in Value Attributes | 0 | 0.40 | 2 | 2 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.02 |
| CPJLD265 | Has JSON-LD WebPage | 0 | 0.50 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 0 | -0.02 |
| CP355 | Variations in ID Attributes | 0 | 0.10 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| ENT007 | Entities in H6 Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | -0.01 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.01 |
| ENT017 | Has Entities in H6 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.01 |
| CP479b | Title Has Year | 0 | 0.20 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.00 |
