This report was created using Cora Lite from SEO Tool Lab. Cora Lite is desktop software for Macs and PCs that measures up to 555 possible ranking factors and uses math to figure out which ones appear to influence your rankings the most. It measures each factor on the top 100 search results and tells you how much of each you need to be competitive with your higher ranking competitors. Learn More |
SEO Road Map - Sunday March 29, 2020Anaheim Seo #31 www.socaldigitalmarketing.com
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About the ReportThe Road Map lists the factors in descending order where the factors at the top have the strongest correlation with rank position in Google and they get incrementally weaker as you go down the list. We recommend that you fix 5-10 deficits at a time then wait 2-12 days to see if there is impact. You can always do more passes later. We want to avoid triggering a "Google Dance" where your page drops out of search for a week or more while Google reprocesses everything. We find that making too many changes at once triggers this. If you do trigger a Google Dance then 9 times out of 10 the correct action to take is to stop and wait. Work on different pages in that case. A Google Dance often results in the same position or better.Exact MatchThis is the search used to create this report.anaheim seo VariationsVariations are the words that Google makes bold in desktop search results. Google bolds them to show you how relevant the results are. We measure them because they help make your page relevant for the target keyword.search 10, seo 10, search engine 9, anaheim 9, anaheim seo 8, search engine optimization 8 LeadingThis means the tag content begins with the keyword match.<tag>KEYWORD ...</tag> Making Whole TagsThis means the only content in the tag is the keyword match.<tag>KEYWORD</tag> EntitiesEntities are nouns that Google's AI likely understands. They are found in public databases like Freebase, Wikidata, and Wikipedia. Groups of entities form topics which helps classify documents.company 10, url 10, search engine 9, clients 9, anaheim 9, expert 8, blog 8, brand 8, search engine optimization 8, facebook 8, menu 8, customer 8, keyword 7, social media 7, orange county 7, wordpress 6, competition 6, advertising 6, experience 6, california 6, industry 6, digital marketing 5, keywords 5, research 5, social media marketing 5, internet 5, reputation 4, reputation management 4, yahoo 4, pay per click 4, internet marketing 4, new york 4, pricing 4, web development 3, atlanta 3, web pages 3, b2b 3, ecommerce 3, consultant 3 Triple Word LSILSI are simply other words that come up naturally when people talk about your target keyword.search engine optimization 8, anaheim seo service 5, social media marketing 5 Double Word LSIdiv class 10, doctype html 10, search engine 9, img src 9, seo service 9, span class 9, i class 9, input type 9, engine optimization 8, seo services 8, li class 8, anaheim seo 8, html lang 7, page menu 7, h3 class 7, web design 7, post_type menu 7, item menu 7, social media 7, div style 6, body class 6, privacy policy 5, los angeles 5, h1 class 5, header class 5, to make 5, button type 5, search engines 5, home menu 5, seo expert 5, img class 4, p class 4, online presence 4, not only 4, ' href 3, web development 3, re looking 3, online marketing 3, seo strategies 3, marketing strategy 3, my business 3Single Word LSIsearch 10, seo 10, right 10, div 10, contact 10, image 10, http 10, title 10, load 10, company 10, class 10, over 10, custom 10, form 10, service 10, text 10, order 10, top 10, url 10, doctype 10, body 10, www 10, logo 10, new 10, alt 10, footer 10, src 10, height 10, one 10, name 10, hidden 10, not 10, org 10, center 10, container 10, type 10, href 10, method 10, style 10, log 10, width 10, first 10, span 10, own 10, html 10, line 10, value 10, fit 9, bar 9, google 9, size 9, left 9, website 9, business 9, its 9, content 9, engine 9, end 9, mobile 9, action 9, https 9, per 9, local 9, man 9, product 9, col 9, auto 9, main 9, that 9, find 9, clearfix 9, background 9, true 9, header 9, media 9, head 9, ana 9, lang 9, social 9, about 9, png 9, input 9, min 9, star 9, services 9, marketing 9, this 9, page 9, full 9, color 9, submit 9, anaheim 9, button 9, target 9, play 9, none 9, optimization 9, item 9, work 9, web 9, more 9, display 9, site 9, small 9, data 9, bottom 9, market 9, img 9, why 9, cat 9, win 9, jpg 9, clear 9, ins 9, build 9, rank 8, tel 8, click 8, object 8, strong 8, icon 8, pad 8, rel 8, add 8, area 8, home 8, uploads 8, expert 8, number 8, businesses 8, nav 8, script 8, field 8, even 8, template 8, table 8, max 8, menu 8, 300 8, ebook 8, design 8, make 8, online 8, brand 8, free 8, email 8, view 8, ico 8, results 8, show 8, placeholder 8, what 8, time 8, terms 8, phone 8, widget 8, los 8, copy 8, facebook 8, ages 8, blog 8, link 8, san 8, post_type 7, role 7, customers 7, address 7, set 7, column 7, font 7, article 7, take 7, some 7, false 7, label 7, aria 7, served 7, other 7, pages 7, traffic 7, try 7, css 7, based 7, strategies 7, team 7, ranking 7, keyword 7, textwidget 7, know 7, next 7, description 7, video 7, start 7, when 7, required 7, twitter 7, help 7, date 7, section 7, sales 7, fff 7, most 7, linkedin 7, padding 7, _blank 7, responsive 7, user 7, offer 6, sure 6, reserved 6, turn 6, after 6, policy 6, info 6, searches 6, pay 6, graph 6, month 6, child 6, just 6, special 6, management 6, family 6, copyright 6, navigation 6, don 6, rights 6, report 6, websites 6, complete 6, links 6, 200 6, code 6, best 6, advertising 6, professional 6, companies 6, margin 6, industry 6, two 6, found 6, where 6, wordpress 6, those 6, widget_text 6, 8217 6, privacy 6, pub 6, event 6, only 6, development 6, like 6, also 6, increase 6, building 5, looking 5, sem 5, bing 5, keywords 5, which 5, angeles 5, test 5, success 5, 20px 5, 2017 5, beach 5, large 5, products 5, world 5, may 5, optimize 5, entry 5, today 5, engines 5, api 5, want 5, outline 5, through 5, research 5, solutions 5, fits 5, support 5, internet 5, speed 5, way 5, layout 5, embed 5, presence 5, case 5, primary 5, geo 5, should 5, riverside 5, youtube 5, ready 5, park 5, areas 4, en_us 4, schema 4, achieve 4, possible 4, partner 4, reports 4, choose 4, locale 4, santa 4, getting 4, 2020 4, helping 4, caption 4, block 4, oakland 4, invalid 4, works 4, matter 4, return 4, posts 4, tool 4, 212 4, specific 4, irvine 4, strategy 4, prev 4, instagram 4, competitors 4, 118 4, onclick 4, nav_menu 4, rss 4, jose 4, experts 4, buy 4, reputation 4, 038 4, yahoo 4, yes 4, window 4, oss 4, nbsp 4, contract 4, toggle 4, used 4, package 4, offset 4, important 4, 'hidden' 3, bind 3, xml 3, tabindex 3, hand 3, staff 3, awesome 3, fast 3, consultant 3, standard 3, analytics 3, implement 3, needs 3, making 3, 605 3, optimized 3, scope 3, diego 3, widget_nav_menu 3, comprehensive 3, property 3, easily 3, fresno 3, 'https 3, powerful 3, php 3, francisco 3, dist 3, whether 3, function 3, sacramento 3, feed 3, 322 3, monthly 3, 206 3, effective 3, 333 3, 457 3, ranked 3, experienced 3, highly 3, 238 3, above 3, recent 3, javascript 3, meta 3, creating 3, conditions 3, nofollow 3, into 3, audit 3, 380 3, plugin 3, assist 3, finding 3, 176 3, news 3, bakersfield 3, beyond 3, var 3, consultation 3, card 3, include 3, depth 3, bernardino 3, quick 3, portfolio 3, few 3, potential 3, format 3, both 3, scale 3, process 3, gets 3 |
| Factor ID | Factor Name | #31 socaldigitalmarketing.com | Avg | Max | #1 | #2 | #3 | #4 | #5 | #6 | #7 | #8 | #9 | #10 | 0.20 |
| CP470a | Exact Match in the HTML Tag | 5 | 5.00 | 20 | 0 | 1 | 0 | 7 | 3 | 2 | 5 | 4 | 8 | 20 | -0.47 |
| CP134a | Exact Match in Body Tag | 5 | 8.10 | 37 | 0 | 4 | 0 | 12 | 5 | 2 | 5 | 6 | 10 | 37 | -0.44 |
| CP159a | Exact Match in H1-H6 Tags | 2 | 1.30 | 3 | 0 | 2 | 0 | 2 | 1 | 0 | 1 | 1 | 3 | 3 | -0.42 |
| CP469 | Variations in Sentences | 11 | 22.60 | 41 | 30 | 23 | 0 | 22 | 11 | 18 | 31 | 25 | 25 | 41 | -0.41 |
| CPJLD265 | Has JSON-LD WebPage | 1 | 0.60 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | -0.41 |
| CP469a | Exact Match in Sentences | 2 | 1.30 | 8 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 3 | 8 | -0.38 |
| CP483a | Exact Match in the Title Tag | 1 | 0.70 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.37 |
| CP150a | Exact Match in H1 Tags | 1 | 0.60 | 2 | 0 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 2 | -0.34 |
| CP465 | Variations in P Tags | 15 | 28.70 | 56 | 0 | 29 | 0 | 26 | 9 | 37 | 46 | 41 | 43 | 56 | -0.34 |
| ENT009 | Entities in Title Tag | 2 | 2.70 | 5 | 1 | 3 | 0 | 4 | 4 | 5 | 1 | 4 | 3 | 2 | -0.33 |
| QS012 | Headings Has Question | 1 | 0.70 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 0 | 1 | 1 | -0.33 |
| QS004 | Number of Questions In Headings | 1 | 2.30 | 9 | 0 | 2 | 0 | 3 | 3 | 1 | 4 | 0 | 1 | 9 | -0.33 |
| CP150a2 | Exact Match in H2 Tags | 1 | 0.40 | 2 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 1 | -0.32 |
| CPJLD266 | Has JSON-LD Website | 1 | 0.60 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 1 | -0.31 |
| ENT000a | Number of Entities Used | 8 | 26.40 | 34 | 31 | 31 | 5 | 34 | 17 | 33 | 28 | 34 | 22 | 29 | -0.30 |
| CP137 | Variations in the Canonical URL | 3 | 1.60 | 2 | 2 | 2 | 0 | 2 | 0 | 2 | 2 | 2 | 2 | 2 | -0.30 |
| CP150a3 | Exact Match in H3 Tags | 0 | 0.30 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | -0.29 |
| CPJLD233 | Has JSON-LD Search Action | 1 | 0.50 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 0 | 1 | 0 | -0.29 |
| CP173 | Variations in H4 Tags | 0 | 1.70 | 5 | 0 | 3 | 0 | 5 | 1 | 0 | 1 | 0 | 3 | 4 | -0.29 |
| ENT005 | Entities in H4 Tags | 3 | 3.50 | 8 | 0 | 6 | 0 | 8 | 1 | 5 | 3 | 5 | 1 | 6 | -0.28 |
| CP484 | Leading Variations in Title Tag | 0 | 0.70 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 0 | 1 | -0.27 |
| CP126a | Exact Match in A Tags | 1 | 0.70 | 2 | 0 | 0 | 0 | 1 | 2 | 0 | 1 | 2 | 0 | 1 | -0.27 |
| QS006 | Number of Questions In H2 Tags | 1 | 0.50 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | -0.27 |
| CPJLD122 | Has JSON-LD ImageObject | 0 | 0.50 | 1 | 0 | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | -0.26 |
| CP170 | Variations making whole H4 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.26 |
| CP172 | Leading Variations in H4 Tags | 0 | 0.60 | 3 | 0 | 3 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | 0 | -0.26 |
| CP318 | Has RSS Link | 1 | 0.50 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | -0.26 |
| ENT015 | Has Entities in H4 Tags | 1 | 0.80 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.25 |
| CP128 | Variations in Alt Attributes | 0 | 2.80 | 6 | 0 | 4 | 0 | 3 | 3 | 5 | 2 | 1 | 4 | 6 | -0.24 |
| CP177 | Variations in H4-H6 Tags | 0 | 3.20 | 11 | 0 | 3 | 0 | 7 | 1 | 0 | 2 | 0 | 8 | 11 | -0.24 |
| CP468 | Number of Sentences | 6 | 43.50 | 81 | 51 | 43 | 1 | 64 | 28 | 22 | 63 | 58 | 24 | 81 | -0.24 |
| CP384 | Variations in Meta OpenGraph Site Name | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | -0.24 |
| CP129 | Variations in A Tags | 4 | 30.60 | 85 | 41 | 13 | 0 | 57 | 11 | 85 | 15 | 39 | 27 | 18 | -0.24 |
| CP125 | Variations making whole A Tags | 0 | 1.30 | 4 | 0 | 1 | 0 | 0 | 0 | 3 | 4 | 1 | 3 | 1 | -0.23 |
| ENT002 | Entities in H1 Tags | 2 | 1.90 | 7 | 1 | 1 | 0 | 2 | 0 | 7 | 1 | 2 | 2 | 3 | -0.23 |
| CP161 | Variations in H1-H6 Tags | 4 | 8.80 | 16 | 2 | 10 | 0 | 12 | 4 | 8 | 9 | 16 | 13 | 14 | -0.23 |
| CP471 | Variations in Span Tags | 0 | 13.10 | 60 | 0 | 6 | 0 | 14 | 0 | 2 | 3 | 46 | 0 | 60 | -0.23 |
| CP418 | Number of Forms | 1 | 2.30 | 5 | 1 | 1 | 2 | 5 | 2 | 1 | 3 | 5 | 3 | 0 | -0.23 |
| CP465z | Variations in Form Tags | 2 | 2.10 | 6 | 0 | 0 | 0 | 6 | 2 | 2 | 4 | 5 | 2 | 0 | -0.22 |
| CP381a | Exact Match in Meta Descriptions | 1 | 0.30 | 2 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 1 | 0 | -0.22 |
| CP412 | Number of Email Addresses | 1 | 2.10 | 4 | 0 | 0 | 0 | 3 | 2 | 0 | 4 | 4 | 4 | 4 | -0.22 |
| CP473 | Variations in Strong Tags | 1 | 4.80 | 24 | 0 | 3 | 0 | 6 | 0 | 24 | 2 | 5 | 5 | 3 | -0.22 |
| CPX010 | Variations in Div Tags | 11 | 143.30 | 482 | 105 | 75 | 0 | 198 | 45 | 482 | 114 | 139 | 108 | 167 | -0.22 |
| CP130 | Variations in Article Tags | 19 | 10.70 | 60 | 0 | 0 | 0 | 0 | 20 | 25 | 0 | 2 | 0 | 60 | -0.22 |
| CP176 | Leading Variations in H4-H6 Tags | 0 | 1.10 | 3 | 0 | 3 | 0 | 1 | 1 | 0 | 2 | 0 | 3 | 1 | -0.21 |
| CP477 | Variations in Title Attributes | 1 | 26.50 | 194 | 0 | 8 | 0 | 31 | 15 | 194 | 2 | 3 | 5 | 7 | -0.21 |
| CPJLD209 | Has JSON-LD Product | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.21 |
| CPJLD228 | Has JSON-LD Review | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.21 |
| ENT018 | Entities in Sentences | 34 | 85.00 | 147 | 105 | 80 | 0 | 133 | 29 | 99 | 64 | 147 | 105 | 88 | -0.21 |
| CP124a | Variations in Absolute URLs | 6 | 47.50 | 218 | 3 | 14 | 0 | 56 | 10 | 218 | 32 | 31 | 31 | 80 | -0.21 |
| QS003 | Number of Questions | 4 | 6.00 | 14 | 1 | 6 | 0 | 5 | 8 | 10 | 6 | 6 | 4 | 14 | -0.21 |
| CP465c | Variations in script Tags | 10 | 11.80 | 28 | 26 | 13 | 2 | 13 | 0 | 28 | 6 | 2 | 19 | 9 | -0.20 |
| QS007 | Number of Questions In H3 Tags | 0 | 0.40 | 2 | 0 | 0 | 0 | 1 | 1 | 0 | 2 | 0 | 0 | 0 | -0.20 |
| CPX013 | Variations in Footer Tags | 2 | 52.20 | 293 | 0 | 0 | 0 | 118 | 10 | 293 | 17 | 6 | 35 | 43 | -0.20 |
| CP375 | Variations in LI Tags | 0 | 18.20 | 71 | 0 | 14 | 0 | 16 | 8 | 71 | 11 | 32 | 3 | 27 | -0.20 |
| CPJLD057 | Has JSON-LD ContactPoint | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | -0.19 |
| CP151 | Leading Variations in H1 Tags | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 1 | -0.19 |
| CP126 | Exact Match making whole A Tags | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | -0.18 |
| CP158 | Variations making whole H1-H6 Tags | 0 | 0.30 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | -0.18 |
| CP228 | Has Meta Robots | 1 | 0.40 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | -0.18 |
| ENT001 | Entities in HTML Tag | 138 | 406.00 | 1270 | 425 | 309 | 3 | 424 | 132 | 652 | 163 | 1270 | 335 | 347 | -0.18 |
| QS008 | Number of Questions In H4 Tags | 0 | 1.10 | 6 | 0 | 0 | 0 | 2 | 2 | 0 | 1 | 0 | 0 | 6 | -0.18 |
| CP343 | Has Schema Web Page | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | -0.18 |
| CP452 | Number of Videos | 0 | 0.50 | 2 | 0 | 1 | 0 | 0 | 1 | 1 | 2 | 0 | 0 | 0 | -0.17 |
| CP412b | Has Email | 1 | 0.60 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | -0.17 |
| CP352 | Has YouTube Embed | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | -0.17 |
| CP348 | Has Video | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | -0.17 |
| CP168 | Leading Variations in H3 Tags | 0 | 0.30 | 1 | 0 | 0 | 0 | 0 | 1 | 1 | 0 | 1 | 0 | 0 | -0.17 |
| CP160 | Leading Variations in H1-H6 Tags | 1 | 2.30 | 5 | 0 | 5 | 0 | 1 | 2 | 3 | 3 | 3 | 4 | 2 | -0.17 |
| CP224 | Has Meta Charset | 1 | 1.00 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.17 |
| CP455 | Number of YouTube Embeds | 0 | 0.40 | 1 | 0 | 1 | 0 | 0 | 1 | 1 | 1 | 0 | 0 | 0 | -0.17 |
| CP470 | Variations in the HTML Tag | 32 | 172.70 | 528 | 272 | 87 | 1 | 211 | 58 | 528 | 124 | 160 | 115 | 171 | -0.17 |
| CP347 | Has US Phone Number | 0 | 0.90 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.16 |
| CPJLD211 | Has JSON-LD ProfessionalService | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.16 |
| ENT012 | Has Entities in H1 Tags | 1 | 0.80 | 1 | 1 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | -0.16 |
| CPJLD189 | Has JSON-LD Organization | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 | -0.16 |
| CP157 | Variations in H1, H2, and H3 Tags | 4 | 5.60 | 16 | 2 | 7 | 0 | 5 | 3 | 8 | 7 | 16 | 5 | 3 | -0.16 |
| CP149 | Variations making whole H1 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.16 |
| CP349 | Has Vimeo Embed | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CP174 | Variations making whole H4-H6 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | -0.15 |
| CP474 | Variations making whole Strong Tags | 0 | 0.50 | 3 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 3 | 0 | -0.14 |
| CP451 | Number of US Phone Numbers | 0 | 4.50 | 14 | 6 | 14 | 0 | 3 | 7 | 1 | 2 | 6 | 3 | 3 | -0.14 |
| CP169 | Variations in H3 Tags | 0 | 2.10 | 11 | 0 | 0 | 0 | 1 | 2 | 2 | 4 | 11 | 1 | 0 | -0.14 |
| ENT013 | Has Entities in H2 Tags | 1 | 0.80 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.14 |
| ENT003 | Entities in H2 Tags | 3 | 3.00 | 8 | 0 | 8 | 0 | 4 | 2 | 5 | 1 | 1 | 6 | 3 | -0.13 |
| CP153 | Variations in H1 and H2 Tags | 4 | 3.50 | 7 | 2 | 7 | 0 | 4 | 1 | 6 | 3 | 5 | 4 | 3 | -0.13 |
| QS005 | Number of Questions In H1 Tags | 0 | 0.20 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.13 |
| CP154 | Variations making whole H1, H2, and H3 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.12 |
| CP141 | Variations in HTML Comments | 3 | 1.70 | 6 | 0 | 3 | 0 | 0 | 0 | 0 | 3 | 6 | 3 | 2 | -0.12 |
| CPXR018 | Variations in Nav Tags | 0 | 8.90 | 42 | 0 | 22 | 0 | 4 | 6 | 0 | 0 | 42 | 4 | 11 | -0.11 |
| CP472 | Variations making whole Span Tags | 0 | 0.80 | 3 | 0 | 0 | 0 | 3 | 0 | 2 | 0 | 3 | 0 | 0 | -0.11 |
| CP213z | Has Form | 1 | 0.80 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | -0.11 |
| CP204 | Has Canonical URL | 1 | 0.90 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.11 |
| ENT008 | Entities in Meta Description Tag | 3 | 1.80 | 6 | 1 | 0 | 0 | 0 | 0 | 6 | 0 | 6 | 4 | 1 | -0.11 |
| CP152 | Variations in H1 Tags | 7 | 1.00 | 2 | 2 | 2 | 2 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | -0.10 |
| CP165 | Variations in H2 Tags | 3 | 2.70 | 8 | 8 | 0 | 0 | 6 | 6 | 0 | 0 | 3 | 3 | 1 | -0.10 |
| CPXR015 | Variations in Figure Tags | 0 | 1.00 | 10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 10 | 0 | -0.10 |
| CP133 | Variations in B Tags | 0 | 1.30 | 7 | 0 | 0 | 0 | 0 | 0 | 5 | 0 | 1 | 0 | 7 | -0.10 |
| CP364 | Is OpenGraph Type Article | 1 | 0.40 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | -0.10 |
| CPXR24 | Number of P Tags | 22 | 25.30 | 49 | 0 | 26 | 2 | 28 | 25 | 33 | 22 | 49 | 31 | 37 | -0.10 |
| CPJLD007 | Has JSON-LD AggregateRating | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | -0.10 |
| CP376 | Variations making whole LI Tags | 0 | 1.00 | 4 | 0 | 0 | 0 | 3 | 0 | 0 | 4 | 0 | 2 | 1 | -0.10 |
| CP428 | Number of Images without Alt Text | 0 | 5.50 | 27 | 0 | 0 | 1 | 27 | 2 | 13 | 5 | 4 | 3 | 0 | -0.10 |
| CP127 | Variations in A Tag HREFs | 5 | 47.10 | 215 | 42 | 8 | 0 | 48 | 10 | 215 | 26 | 30 | 21 | 71 | -0.09 |
| CP156 | Leading Variations in H1, H2, and H3 Tags | 1 | 1.20 | 3 | 0 | 2 | 0 | 0 | 1 | 3 | 1 | 3 | 1 | 1 | -0.09 |
| CPXR002 | Number of HTML Comments | 25 | 25.60 | 73 | 37 | 44 | 3 | 0 | 73 | 3 | 34 | 21 | 5 | 36 | -0.09 |
| CP481 | Variations in Title Tag | 1 | 1.60 | 3 | 2 | 1 | 0 | 2 | 3 | 3 | 1 | 1 | 1 | 2 | -0.09 |
| CP234 | Has Meta Twitter Content | 1 | 0.40 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | -0.08 |
| CPXR004 | Number of H1 Tags | 1 | 1.60 | 4 | 1 | 4 | 0 | 1 | 1 | 3 | 1 | 1 | 1 | 3 | -0.08 |
| CPJLD127 | Has JSON-LD ItemList | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.08 |
| CPXR003 | Number of Heading Tags | 9 | 22.30 | 47 | 1 | 29 | 0 | 47 | 17 | 18 | 24 | 23 | 28 | 36 | -0.08 |
| CP489 | Variations in U Tags | 0 | 0.30 | 3 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 0 | 0 | 0 | -0.07 |
| ENT011 | Meta Description Tag Has Entities | 1 | 0.50 | 1 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | -0.07 |
| CP313 | Has Privacy Policy | 1 | 0.50 | 1 | 1 | 0 | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 1 | -0.07 |
| CP492b | Unabridged Word Count | 446 | 1402.00 | 2513 | 1169 | 1228 | 47 | 1863 | 590 | 1452 | 1888 | 2123 | 1147 | 2513 | -0.07 |
| CP386 | Variations in Meta Twitter Description | 3 | 0.60 | 3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 3 | 1 | -0.06 |
| CP231 | Has Meta Twitter Description | 1 | 0.30 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | -0.06 |
| CP388 | Variations in Meta Twitter Content | 1 | 0.50 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 2 | -0.06 |
| CP481b | Word Count in Meta Description Tag | 23 | 13.80 | 35 | 25 | 0 | 0 | 0 | 0 | 24 | 0 | 34 | 20 | 35 | -0.05 |
| ENT004 | Entities in H3 Tags | 0 | 2.40 | 9 | 0 | 0 | 0 | 2 | 5 | 0 | 2 | 9 | 6 | 0 | -0.05 |
| CP134 | Variations in Body Tag | 32 | 172.50 | 528 | 272 | 86 | 1 | 211 | 58 | 528 | 124 | 159 | 115 | 171 | -0.05 |
| CP492 | Word Count | 355 | 1171.90 | 2041 | 968 | 1026 | 42 | 1533 | 503 | 1299 | 1558 | 1787 | 962 | 2041 | -0.05 |
| ENT010 | Title Tag Has Entities | 1 | 0.90 | 1 | 1 | 1 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | -0.05 |
| CP345 | Has Terms of Service | 1 | 0.50 | 1 | 1 | 1 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 0 | -0.05 |
| CP467 | Variations in Section Tags | 0 | 7.00 | 49 | 0 | 49 | 0 | 0 | 0 | 20 | 0 | 1 | 0 | 0 | -0.05 |
| CP164 | Leading Variations in H2 Tags | 1 | 0.50 | 1 | 0 | 1 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | 0 | -0.04 |
| CPJLD198 | Has JSON-LD Person | 0 | 0.20 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 0 | 0 | -0.04 |
| CP235 | Has Meta Viewport | 1 | 0.10 | 1 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | -0.04 |
| CP139 | Variations in Class Attributes | 2 | 3.20 | 18 | 0 | 1 | 1 | 1 | 2 | 0 | 8 | 18 | 1 | 0 | -0.03 |
| CP380 | Meta Description Length | 129 | 86.80 | 221 | 145 | 0 | 0 | 0 | 0 | 141 | 0 | 221 | 145 | 216 | -0.03 |
| CP185 | Variations in H6 Tags | 0 | 0.50 | 5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 | 0 | -0.02 |
| CP381 | Variations in Meta Descriptions | 3 | 1.20 | 3 | 3 | 0 | 0 | 0 | 0 | 3 | 0 | 2 | 3 | 1 | -0.02 |
| CP479b | Title Has Year | 0 | 0.10 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -0.01 |
| CP230 | Has Meta Twitter Cards | 1 | 0.40 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 1 | 1 | -0.01 |
| CP373 | Variations in Label Tags | 0 | 0.20 | 2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | -0.00 |
| QS009 | Number of Questions In H5 Tags | 0 | 0.10 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | -0.00 |
